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Email Marketing – Best Reads Week of October 1

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: This Is Why Email Marketing Still Outperforms Social Media Patiently building your email list and perfecting how you use it remains your single best marketing channel. Introduction to Email Marketing: The Basics Marketers Should Know One of the wish-we-had-written-this articles, this guide covers the ins-and-outs, the A to Z of all the essentials. Email Optimization: Case Studies and Actionable Tips [Infographic] 99Firms created an inforgraphic with tips for how to improve your email program, along with examples of what’s worked… 

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Social Media – Best Reads Week of October 1

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 3 Keys to Successful Social Media Marketing While written for credit unions, the three keys will empower any organization to deliver the right message at the right time to the right person. The Science Behind Scheduling Your Social Media Content Don’t wing it. It’s important to get engagement within the first few hours of a post and posting at the optimal times will help you accomplish this. 4 Ways to Increase Marketing Content Visibility on Social Media Does it… 

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Customer Service – Best Reads Week of October 1

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Really, Hal Becker asks the ultimate question – why is customer service so hard when it’s so simple? With the right strategy and ongoing training, along with easy but effective implementation, any company can provide award-winning customer service and get its customers not only to come back, but to talk about how great the company is. In addition to Becker’s tips, Three Practical Methods To Boost Consumer Experience Marketing Companies recognize the importance of creating a… 

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Email Marketing – Best Reads Week of September 24

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Collection of Email Best Practices Using dynamic content, getting responsive, and changing the frequency among the tips offered. 4 Email Marketing Tips Worth Embracing Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read the above for a few useful tips. 7 Steps to Create High-Converting Email Marketing Landing Pages [Infographic] The team from GetResponse share their tips for combing landing… 

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Social Media – Best Reads Week of September 24

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Social Media Tips For Small Businesses (Video) NBC shares best advice, tips and tricks for small businesses navigating the digital world. 5 Ways to Get More Bang for Your Social Media Buck Looking for surefire ways to improve on Facebook, Twitter, Instagram and more without setting your wallet on fire? The above article has a few tips to up your game on a lighter budget. One of those ways is through stories. Here’s more on stories… Instagram Stories Ads… 

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Customer Service – Best Reads Week of September 24

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Undeniable Need For Superior Customer Service Each Time, Every Time Like sports teams, when it comes to customer service, a.k.a. customer experience, you cannot take even one play off. Why Great Customer Service Is Key To A Positive Brand Reputation For brands that do it right, contact with customer service makes a different kind of impact — a good one. 5 Small Businesses That Get Customer Experience Right Emulate the moves these businesses make… 

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Email Marketing – Best Reads Week of September 17

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Is Not Dead: 7 Ways Email Marketing Benefits Your Business Email is still a crucial sales and marketing channel for businesses. In the article above, Kayleigh Alexandra explains why email is not dead, as well as giving you seven tangible ways email marketing benefits your business. Email Marketing Optimization Hacks (Infographic) Just sending email from time to time is not enough. Your potential customers receive dozens of emails every day. But only open a small part of them,… 

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Social Media – Best Reads Week of September 17

  • 3 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Are You Prioritizing The Best Social Media Platform For Your Business? The article above has how to best determine which social platforms are a good fit for your company and which should be kept off the radar. 10 Tips to Effectively Use Social Media 10 tips to help you use social media intelligently to project the right message. A Study Shows the Best Times of Day to Post to Social Media These guidelines can and should replace “spray and… 

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Customer Service – Best Reads Week of September 17

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Adapt Or Die: Why Focusing On The Customer Is More Important Than Ever In this guest post, the founder of Engaging.io, Todd McPhee, says marketing’s no longer about conversations or engagement, but in 2018 it’s all about delighting your customer. Customer Service Conversation Killers The wrong word choice, an ambiguous attitude — can cause conversations to die. The article above has some common conversation killers, and how can you avoid them in customer service. Personalize Customer Service To Boost Sales Opportunities Tips… 

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