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Email Marketing – Best Reads Week of September 10

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Is Alive And Well, Although Evolving Evidence shows that marketers are seeing it as the clear winner of all marketing channels when it comes to the best return on investment. For most, it is still the top of their marketing spend. Included in the article, 10 pieces of advice shared in a four-hour session focusing on getting “email from zero to hero”. Make Email an Important Part of Your Marketing Strategy Done well, email can be an… 

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Customer Service – Best Reads Week of September 10

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 4 Simple Strategies That Will Help You Offer Excellent Customer Service The story about Amazon and the PlayStation will warm your heart. It’s also a great model for your company to follow. Disrupt Your Competition: Lessons From Uber, Amazon, Walmart And Carvana (Who Is Carvana?) When technology meets creativity, the opportunity to create convenience can disrupt competitors and even entire industries. Try adding convenience to your customer experience and see what a difference it can… 

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Social Media – Best Reads Week of September 3

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Something fun to start with… what if all social media and messaging platforms were planets? How would they look as a digital solar system? There’s two infographics showing the Social Media Universe in 2018. One is at Social Media Today. Another is at Marketwatch. Now to helpful tips… How to Research Buyer Personas for More Successful Marketing Campaigns Do you market to multiple buyer personas? Wondering how to be sure you’re marketing to each audience segment in the… 

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Email Marketing – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Still Achieves Results After 40 Years Even though email marketing is highly effective and serves as a core strategy in almost all brand marketing campaigns, there’s still more marketers can do to improve their email communication with consumers. Almost Half of Consumers Still Prefer Offers Via Email Close to 50 percent of consumers surveyed still prefer to receive offers via email, according to a new survey conducted by Adobe, and are comfortable opting into email relationships with brands. The… 

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Social Media – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Consumer Trust In Social Media Is Declining: Here’s How Brands Should Change Their Strategies Trust in social media has taken a hit. Clearly, it’s time for a new approach. Here are some actions companies should be taking to rebuild trust and re-establish their authority. Another trend in social media a churning. How Should Businesses Cope With Social Media Churn? The key to reducing churn rate is concentrating on what matters: your audience. How to Use Social Media to Grow Your… 

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Customer Service – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, just relax and realize people have been complaining for 4,000 years. Want proof? Consider this tablet complaining about the wrong grade of copper delivered. To improve your customer service, know these 5 Statistics About The Future Of Customer Service With an industry shifting this quickly it can be difficult to determine where to start. Here are five critical statistics that help bring the new CX landscape into perspective. 7 Effective Customer Service Skills Your Team… 

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Email Marketing – Best Reads Week of August 20

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re saying, “Email!? The spammy stuff no one wants?” Well, Don’t Underestimate the Power of a Good Newsletter to Drive Business Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. So to start your email marketing, build a list. 15 tips to building a mailing list for email marketing We’ve offered other tips to growing your email list. There’s 12 here. 6 here. And 12 more here.… 

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Social Media – Best Reads Week of August 20

  • 1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Ways To Amp Up Your Social Media Strategy Five key factors to include in your social media strategy to take our online presence to the next level. Grow Your Practice With Social Media While written for the optometry industry, the four tips can easily be applied to any business or industry. 3 Low-Cost Video Tools for Social Media Marketers Need to do more marketing with video? Looking for video tools that are easy to use? In the… 

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Customer Service – Best Reads Week of August 20

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, why the weekly (we post these weekly) reminder of customer service? Because Google Finds Customer Service Beats Loyalty Programs Travelers are starting to place a higher priority on customer experience over loyalty programs. Google’s data just proves it. Three Ways To Step Up Your Customer Service Take a step back and think about how you can freshen your approach to customer service, specifically by considering the three tips in the article above. 3 Bad Habits… 

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