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Holiday Customer Service Essentials

  • 4 min read

We shared an article a few weeks ago that offered six holiday marketing strategies that drive ROI. The first one was “provide additional holiday staff and superior customer service.” That’s sound advice, but what the article lacked was tips on what “superior customer service” entailed. ‘Make a better meal.’ ‘Clean the hotel rooms better.’ ‘Run a faster 5k.’ They all need tips, coaching, and guidance. We thought about the best tips to offer this time of year. Even polled our hospitality friends here in OKC. This stressful time of year when, on top of your job, you’re juggling shopping, kids’… 

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Email Marketing – Best Reads Week of November 27

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Get Started with Email Marketing (And Why You Should) How do you get started with email marketing? You can do that in 4 simple steps. 3 Simple Rules for Effective Email Marketing Think about the best days and times to send your emails, provide quality content and track your open rates. 6 Ways to Turbocharge Email Marketing Here are six ways to fulfill your organization’s business and marketing objectives while standing out in a jam-packed yet… 

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Customer Service – Best Reads Week of November 27

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: These Two Customer Service Formulas Can Improve Employee Performance By 100% Even the most engaged, best-intentioned employees (and their managers) can benefit from knowing a couple essential expert formulas that will improve their customer service performance day in and day out. 4 Interesting Ways to Improve Customer Service There are ways or strategies to employ to improve your customer service as an organization and keep your customers feeling valued, happy and satisfied that their needs are being… 

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Email Marketing – Best Reads Week of November 13

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 5 Tips For Creating A Black Friday Email Marketing Campaign To stay ahead of the competition, it’s crucial that you develop a solid email marketing campaign for Black Friday and Cyber Monday. How to Stand Out in an Overstuffed Inbox This Holiday Season Constant Contact uncovered key insights around consumer behavior and email marketing around the start of the holiday shopping season. Check out the infographic in the article above to find out how to stand out in an overstuffed… 

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Customer Service – Best Reads Week of November 13

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Three Ways To Avoid Customer Rage At some point more than half of customers will experience a problem requiring assistance. So what’s the best course of action to respond to issues not only in the moment but long-term? Interview: How Customer Service Affects Brands Customer Service can have profound effects on the marketing of brand, both negatively and positively. A new platform has been devised called HelpU to help businesses. To discovery more we spoke with Nick… 

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Email Marketing – Best Reads Week of November 6

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 6 Scary Email Marketing Mistakes (and How to Avoid Them) We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and preventable email marketing mistakes and how you can take steps to avoid them. Email Marketing Mistakes That Will Frighten You The best way to avoid making email mistakes is to develop a process that safeguards you and your emails against errors. Here… 

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Customer Service – Best Reads Week of November 7

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Why Customer Service Should Be Top of Your Priorities Insurance Business interviews Paul Baxter, head of direct at Markerstudy, to get some tips on how the insurance industry should be using new technologies. Try Your Best to Please Even Difficult Customers What do you do when your customer service, then your service recovery tactics, have deemed pleasing a customer impossible? The above article has steps in dealing with difficult customers. Five Keys For The Customer Journey Let’s give your staff five… 

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Customer Service – Best Reads Week of October 30

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Delivering Great Customer Service With a Minimal Customer Support Team As a growing company with a small team, providing top notch customer service on a shoestring budget can feel like a losing game. How do you keep up? 5 Ways To Build a Great Customer Service Team Yaniv Masjedi, CMO for Nextiva, shares five fundamental tips that Nextiva has deployed to help spur its own phenomenal growth. 5 Ways to Spot a 5-Star Customer Service Rep Whether you own… 

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Tourism Best Practices – Week of October 30

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Vegas Rebranding Shows Difficulty of Messaging After Tragedy Las Vegas has moved to rebrand itself after the Oct 1, 2017 shooting that killed 58 people and wounded hundreds of others. Response (to a new campaign) shows just how difficult it can be for organizations to hit the right tone after a deeply tragic event. Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test Marketing… 

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