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Customer Service – The Issues That Annoy Consumers, Tips to Deal With Them

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. To improve your customer service, you first need to know The Customer… 

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Email Marketing – 23 Tips to Hit the Email Home Run

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) One author declares Email Marketing: The Key to Successful Small Business 59% of B2B marketers say email is their most effective marketing channel. There’s a huge opportunity out there that you can leverage to hit a home-run.  23 tips to help you hit that email home-run… 15 Practical Email Marketing Tips for E-Commerce (With Real-Life… 

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Social Media – 27 Steps, Tips, Ways and Don’t Dos

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s create a powerful platform, build a following and make meaningful connections! How to Create Powerful Social Network Platform in 8 Steps Creating a social media network can be done quick by following certain unwritten rules and regulations. In the article above, the author compiled a list of 8 steps that you need to follow in the process. How to Build a Huge Social Media Following—From an Adorable Bulldog with 3 Million Followers The owners of… 

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Customer Service – 17 Tips, Steps, 2 “Wow” Stories

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Beyond those statistics, Customer Service Is Vital For Business Success And, here’s How… 

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Tourism Best Practices – Set Sail for 6 Marketing Ideas

  • 2 min read

While most of the tourism news last week centered around the Eclipse, some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) were implementing some innovative programs to increase visitation in their destinations outside of the moonshadow. We call them Tourism Best Practices. Visit Seattle Sets Sail in the Clipper Round the World Yacht Race Visit Seattle will compete against 11 teams in the 2017-18 Clipper Round the World Yacht Race that spans 40,000 nautical miles and includes visits to 13 international ports over the next 11 months.  Cape Town, New York Join Forces To… 

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20 Easy Video Content Ideas for Your Marketing

  • 3 min read

It’s one thing to stress video in marketing. It’s another to show the numbers: One-third of online activity is spent watching video. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. There are 75 other staggering video stats here and 91 other video marketing stats here to convince you to consider video in your marketing but frankly, you already know you should be rolling cameras. But videos of what? Here’s 20 easy video content ideas for your marketing. Scan your retail… 

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Email Marketing – New Subject Line Data and 25+ Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To get you started in email marketing (or to improve your present campaigns,) start with How to Create an Effective Email Marketing Campaign An infographic lays out everything… Your campaign should include an email marketing calendar. Do You Have An Annual Email Marketing Calendar? One of the most helpful tools for email marketers is an… 

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Social Media – 26 Tips and Answers to 4 Questions Afraid to Ask

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Now you have to followers! 9 Proven Tips to Get More Social Media Followers Nine essential tactics that meet the following requirements: They build real followers (i.e., not bots and/or people who could care less about you and your business). They are useful for marketing and business accounts without causing any potential damage to your brand reputation. Now, are you targeting Gen Z? 5 Tips For Creating Social Media Campaigns For Gen Z For brands to stay… 

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Customer Service – 13 Tips and 6 Secrets to Exceptional CX

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Grow your business providing exceptional customer service utilizing these 9 Customer Service… 

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