Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

To get you started in email marketing (or to improve your present campaigns,) start with How to Create an Effective Email Marketing Campaign

An infographic lays out everything…

Your campaign should include an email marketing calendar. Do You Have An Annual Email Marketing Calendar?

One of the most helpful tools for email marketers is an annual email marketing calendar. This helps with planning, testing, and innovation.

Other tips and best practices…

Data: Email Subject Lines Under 21 Characters Generate the Highest Open Rates

5 Things To Consider If Subscribers No Longer Engage With Your Emails

How to Create Content Subscribers Actually Want in Their Inboxes

Powerful Formulas to Maximise Email Engagement

3 Email Marketing Strategies to Implement Right Away

5 Marketing Experts Share Their Top Email Writing Tips

Don’t believe all those strategies are working? Here’s 12 Reasons Why Your Emails Aren’t Driving Business

Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.