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Social Media – Best Reads Week of May 20

  • 2 min read

  Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Things You Need To Know Before Planning Your Social Media Strategy Before you can implement a social media strategy, you must do your homework, research, plan, and then execute your ideas. To help further with the research, 50 Social Media Statistics Every Marketer Should Know in 2019 Takeaways included to help with your strategies. The most important tip – On Social Media, Sell Your Brand, Not Your Stuff The headline alone says all you need to know. It’s… 

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Customer Service – Best Reads Week of May 20

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Time to refocus on customer service. Research Finds Businesses Failing to Face Ugly Truth of Their Customer Service Shortcomings Businesses are out of touch with their customers and overestimate the quality of the customer service they provide, according to new research. Customer Service Begins Before You Have A Customer If you want to know where a business will be tomorrow, look at their customer service. 3 Simple (and Free!) Rules For Great Customer Service “Great service… 

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Tourism Best Practices – Week of May 20

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Start with a few DMOs leading destination development… Springfield (IL) CVB through a Lincoln sculpture exhibit South Padre Island (TX) CVB through sea turtle sculptures  McHenry County (IL) CVB through bike share program A cycling event – 16th Annual Tour de Elizabeth – is created by the Elizabeth (NJ) DMO Another event to drive… 

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Tourism Best Practices – Week of May 13

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” National Travel and Tourism Week was last week and a LOT of CVBs/DMOs recognized the week with celebrations, luncheons, and other special events… Kosciusko (IN) held a cookout The Woodlands (TX) celebrated at an art show Kearney (NE) hosts a luncheon Dodge City (KS) holds an open house and trolley tours Quincy (IL)… 

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Email Marketing – Best Reads Week of May 6

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even include email in your marketing? Here’s Five Reasons Not Give Up On Email Marketing (or start including it.) Ready now? 15 Tips For Crafting An Engaging Email Newsletter 15 members of the Forbes Agency Council offer their top tips for engaging customers with email. You can also Learn From Competitors Armando Roggio shares his strategy of monitoring successful competitors. By all means, avoid the spam filters. Here’s Six Ways To Do So  From content formatting to trusted service… 

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Social Media – Best Reads Week of May 9

  • 2 min read

  Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: On Social Media, Sell Your Brand, Not Your Stuff A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold. 15 Content Secrets to Boost Social Media Engagement Content is king. In the article above, the author looks at fifteen content secrets that will help keep your social media channels firing on all cylinders. You can also model these 3 Proven Methods Brands Like Glossier Use to Grow Their Social Media Impact… 

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Customer Service – Best Reads Week of May 6

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even concern ourselves with customer service? 4 Reasons Customer Service Ratings Matter More Than You Think So let’s get started improving… Beyond The Basics: How To Improve Customer Service 11 Ways To Transform Your Customer Service Into A Five-Star Experience Or hear it straight from the “five-star man” himself… in the Becoming the Best podcast Horst Schulze, co-founder of luxury hotel chain The Ritz-Carlton, discusses why a focus on customer service is paramount for businesses. Other tips…… 

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Tourism Best Practices – Week of May 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Destination marketing organizations launching new campaigns… VisitPITTSBURGH Launches Pull Up A Chair, You Are Welcome Here Campaign Cabell-Huntington (WV) CVB Announces New Campaign for Tourism Springfield (IL) Tourism Bureau to Hit Iowa, Wisconsin in Digital Ad Campaign Other DMOs lead in development of their destination… Lackawanna County (PA) Announces Wine Trail Greater Johnstown/Cambria… 

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Email Marketing – Best Reads Week of April 29

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Besides the $1 to $44 ROI, it helps SEO. 6 Ways Email Marketing Can Amplify Your SEO Results Email is one of the most tried and true weapons in your digital marketing arsenal that can help you appeal to users and control the traffic and conversations on your website which appeals to Google. So let’s get started… 4 Essential Templates to Jumpstart Your Email Marketing The four must-have email types that every… 

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