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Social Media – 2017 Trends and 18 Other Tools and Tips

December 1, 2016
2 min read

It’s December 1. While most of us are thinking Christmas, marketing professionals are thinking 2017. What changes in the year for 2017? What trends do you need to be aware of? Consider these: 5 Social Media Trends That Will Change The Game In 2017 Tom Ward spotlights five aspects or tools of social media that will continue to evolve in the year ahead. 7 Ways to Run Better Social Media Contests in 2017 The methods in the article above can help your contests become even more powerful in 2017 and beyond. 5 Ways Millennial Social Media Habits Will Change In…

November 30, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. As you plan your email marketing this holiday season, Don’t Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle With the holiday season quickly approaching, Steven Aldrich, Chief Product Officer at GoDaddy states how it’s the perfect time…

November 29, 2016
2 min read

There’s always one. The one customer that takes the fun out of your job. Never mind the regulars that ask about your family or holiday, or the pleasant faceless customers. That one rude customer can affect your whole day. A Florida Starbucks had to deal with one recently. How do you deal with rude customers? Here’s 3 Ways to Deal With Rude Customers Other great reads this week on customer service: From Good to Great: A Guide to Amazing Customer Service There are six customer service best practices that deliver the highest levels of satisfaction and quality, which ultimately result…

November 22, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Now you’re ready to up your game and explore tools to aid in your social media marketing. Great! We have 47 tools and resources to comb through: 11 Helpful Social Media Tools for Marketers Third-party apps that can help you build your brand and audience through social channels. 21 Best New Social Media Tools to Try in 2017 The latest trending social media tools; a list of 21 products for marketers and teams…

November 21, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. Here’s Everything You Need to Know About Email Marketing in One Infographic Now let’s get started. Here’s a Simple Email Marketing Checklist The basics that you should know to create an email marketing campaign that wins the day. 6 Simple Email Marketing Tips:…

November 16, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Three Customer Service Secrets Of…

November 8, 2016
2 min read

November 3, 2016
1 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with the tips and suggestions from these reads: (VIDEO) How to Build Up Your Small Business on Social Media 75 seconds and great introductory tips on using Facebook and Twitter. 6 Tips to Managing a Successful Social Media Channel 7 Tips for Making Your Brand More “Likeable” on Social Media 3 Social Media Tactics for Businesses That Struggle With Social 5 Ways B2B Marketers…

November 1, 2016
3 min read

The fifth annual “Consumer Views of Email Marketing” report from Mapp Digital is released. It found that 98 percent of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28 percent say they check email between four and 10 times a day. A total of 32.9 percent of respondents said that they check in on their email actively throughout the day. People are more connected than ever to their email accounts, and that means brands are staying connected to them through the channel, according to a new report. “Email marketing…

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Email Marketing – Holiday Campaigns and Tips; 10 Other Tips

Customer Service – Dealing With Rude Customers; 5 Other Good Reads

Email Marketing – 35 Tips, Starter Checklist and Everything Infographic

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Email Marketing – People Connect Via Email; 24 Tips