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Customer Service – 2017 Trends and 7 Other Good Reads

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Ten Customer Service And Customer… 

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Social Media – 2017 Trends

  • 2 min read

What does 2017 hold for social media? We’ve compiled a “massive” amount of trends for social media in 2017. Before we dive into 2017, one last look at 2016. The 10 Standout Social Media Marketing Examples From 2016. From Lowe’s, Taco Bell and TOMS, these examples can be inspiration for your work in 2017. Now to 2017… Social Media in 2017: What Do the Experts Predict? Six industry experts offer their predictions on social media trends in 2017.  2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders 70 top marketing minds who rock the digital trenches every day,… 

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These 15 Will Power Your 2017

  • 4 min read

We see great quotes all the time. #MondayMotivation is a trending hashtag each week. Inspiring, motivating quotes from our leaders and heroes are like caffeine. They give us that boost of energy to work harder. Be stronger. Dream bigger. Some have been so meaningful I’ve either grabbed a screenshot or written them in my calendar/journal to remember them. To help kick-start your (and my) 2017, I’ve compiled the top 15 from 2016. (I couldn’t stop at 10…)   May you have a blessed and prosperous 2017! For more positive inspiration, (and marketing assistance,) follow us on either of our social media… 

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Marketing – Top Trending Articles of 2016

  • 5 min read

From Multiview‘s Multibrief, here’s the most trending marketing articles of 2016: Why Email Marketing is Not Enough ~ Forbes Mike Templeman writes: Before I get started on this post, a disclaimer: I love email marketing. It’s a great tool to engage with and nurture your leads, making it a crucial part of turning leads into customers. But email marketing, on its own, is not enough. In fact, if you rely solely on your emails as part of your digital marketing efforts, you may be in for a rude awakening. So keep reading to learn about the importance of supplementing your campaigns, and… 

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Email Marketing – THE Tool for 2017; other Good Reads

  • 2 min read

As you consider your marketing in 2017, have you considered email marketing? Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. The author shares three reasons why and three things to focus on when you start your campaigns. You have many marketing options. You should use many. Here’s Why Integrated Campaigns Should Always Include Email Marketing From its reputation for high ROI to the ability to tie-in personalized content, email marketing offers unique, value-driven ways to deliver campaigns and allows marketers to connect with customers and drive revenue in a way that’s unparalleled. Besides, The… 

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Customer Service – Best Reads Week of December 26

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Start this week with A Year-End… 

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Social Media – Strategy, Targeting Demos, ROI and Video

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Next steps – strategy. Targeting each demographic through social media. ROI. And video. We’ve compiled articles on each. How To Boost Your Brand Through An Effective Social Media Strategy So how can you implement an effective strategy in our current social landscape? While there’s definitely no cookie-cutter approach to this, (the article above has) some tips to keep in mind. How to Market to Each Generation on Social Media [Infographic] There are huge… 

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Email Marketing – 32 Tips with 8 Bonus Business Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Perhaps email marketing should be part of your 2017 marketing plan. If you need help getting started, contact us and we’ll help coach you. If you’re already using email in your marketing and want to improve, click through to these great reads: Want BETTER Email Marketing In 2017? Focus on… 

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Customer Service – 8 Reads to Help

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. How to Fix Your Terrible… 

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