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Social Media – Best Reads Week of October 15

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How to Ace Social Media Marketing with Limited Resources Businesses big or small, all have social profiles and are working towards making their presence felt on social media. Here are some tips on how to crush social media marketing while optimizing limited resources. Quick Wins for Social Media It can be tempting to think that as a user of a social media network, you automatically understand how it should be used from a marketing perspective. This is the trap that a… 

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Customer Service – Best Reads Week of October 15

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Subtle Differences Between Good and Bad Customer Service The differences between bad and neutral customer experiences and great ones are sometimes more subtle than you think. How to Keep Rocking on Customer Service Entrepreneurs share how their customers’ reviews helped them usher in pivotal changes in their businesses. Customer Service Isn’t Enough: 3 Reasons To Switch To Customer Success Companies are recognizing the importance of having resources dedicated to ensuring that customers achieve their… 

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Email Marketing – Best Reads Week of October 8

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Ways to Beat Your 2018 Email Goals Right Now Actionable resources that will help you increase your engagement, fine-tune your email copy and design, and exceed your end of year email goals. How To Send Email Marketing Campaigns That Stand Out Learn how in this quick video excerpt from a Getting Started with ActiveCampaign course. ClickZ’s Guide to Email Marketing Triggered Messages According to the Data & Marketing Association, triggered messages account for more than three-quarters of… 

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Social Media – Best Reads Week of October 8

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Google Plus Will Be Shut Down One less social media outlet to worry about. Of course, you probably haven’t worried about Google+ ever. How Google can help your social… How to Use Google Posts to Get More Traffic and Social Engagement [Infographic] With the latest developments, Google My Business now offers a whole range of features for presenting your business and your products, as well as for communicating with people who find you in Google Search and on Google Maps.… 

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Customer Service – Best Reads Week of October 8

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Little Things Count in Customer Service Everything chosen says something about management’s concern for its customers, whether for the fastest of fast-food chains or the most seriously expensive white tablecloth dining temples. (Written for the restaurant industry but applicable to any industry.) In the same vein… Three Ways Your Customer Service Affects The Value Of Your Brand Before you cut costs by cutting through the customer service budget, think about these three ways that the quality… 

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Email Marketing – Best Reads Week of October 1

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: This Is Why Email Marketing Still Outperforms Social Media Patiently building your email list and perfecting how you use it remains your single best marketing channel. Introduction to Email Marketing: The Basics Marketers Should Know One of the wish-we-had-written-this articles, this guide covers the ins-and-outs, the A to Z of all the essentials. Email Optimization: Case Studies and Actionable Tips [Infographic] 99Firms created an inforgraphic with tips for how to improve your email program, along with examples of what’s worked… 

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Social Media – Best Reads Week of October 1

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 3 Keys to Successful Social Media Marketing While written for credit unions, the three keys will empower any organization to deliver the right message at the right time to the right person. The Science Behind Scheduling Your Social Media Content Don’t wing it. It’s important to get engagement within the first few hours of a post and posting at the optimal times will help you accomplish this. 4 Ways to Increase Marketing Content Visibility on Social Media Does it… 

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Customer Service – Best Reads Week of October 1

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Really, Hal Becker asks the ultimate question – why is customer service so hard when it’s so simple? With the right strategy and ongoing training, along with easy but effective implementation, any company can provide award-winning customer service and get its customers not only to come back, but to talk about how great the company is. In addition to Becker’s tips, Three Practical Methods To Boost Consumer Experience Marketing Companies recognize the importance of creating a… 

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Email Marketing – Best Reads Week of September 24

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Collection of Email Best Practices Using dynamic content, getting responsive, and changing the frequency among the tips offered. 4 Email Marketing Tips Worth Embracing Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read the above for a few useful tips. 7 Steps to Create High-Converting Email Marketing Landing Pages [Infographic] The team from GetResponse share their tips for combing landing… 

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