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4 Mistakes Brand Builders Should Avoid

  • 4 min read

4 Mistakes Brand Builders Should Avoid Consistent brand presentation across all platforms increases a business’ revenue by up to 23%, indicating the extent to which branding is key for companies wishing to succeed. Unfortunately, many business don’t give branding the importance it deserves, spending less than the recommended minimum of 10% of their revenue on presenting their products and services to their target market. Whether you are a startup or an established company, you should review your marketing strategy yearly, looking into potential ways that better branding could bring in more bacon. Avoid these mistakes and ensure your customers understand… 

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Customer Service – Best Reads Week of December 10

  • 1 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Start by learning from others providing exceptional customer service. Like this hotel in Denver. Or these HVAC companies. Learn From A Bad Customer Service Experience Improving customer service is important as it leads to improved sales and your brand. What if your customer service is on life support? Revive it with the three principles of outstanding and consistent customer service: culture, data/tools and care. See the article above. Finally, how about these Crazy Ideas About Customer… 

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Social Media – Best Reads Week of December 3

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 6 Tips to Improve Your Social Media Presence in 2019 Get ready for your popularity to explode next year. Here are six tips for improving your social media presence in 2019. 33 Experts Share Their Most Effective Social Media Tips for Small Businesses A LONG read but full of tips, thoughts, and ideas to improve social media marketing. How To Get More Followers On Social Media The go-to tricks that most bloggers use to boost their counts on… 

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Email Marketing – Best Reads Week of November 26

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Get Your Emails Ready For The Holidays With These 10 Email Templates Professionally-designed holiday email templates you need to save time and stand out in your customers’ inboxes. 3 Ways To Rock Your Small Business Holiday Marketing, Starting Right Now 3 powerful ways to rock your digital marketing this holiday season, even if you are just getting started. Automated Email Campaigns to Maximize Revenue During the Holiday Shopping Season There are several tried-and-true methods to harness the power of automated… 

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Social Media – Best Reads Week of November 26

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 18 Quick Social Media Marketing Tips for Beginners [Infographic] Some quick tips to get a new social strategy off the ground… An Entrepreneur’s Guide To Social Media Marketing If you’re a budding entrepreneur who’s only just discovered the wonders of social media for your business, the article above has 5 crash course tips for you. To Win at Social Media, You Need the Best Stories Dom Whitehurst, head of digital engagement at Wavemaker, spoke at Social Media Week… 

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Customer Service – Best Reads Week of November 26

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even concern ourselves with customer service? Customer Service Ranks Big With Millennials, Reveals Survey Per the survey, “customer service is as important as product quality and price when making a purchase.” How to Provide Exceptional Customer Service A horrible customer service experience motivates an auto collision repair representative to focus on customer service at her shop. How to Encourage Excellent Customer Service The top four customer service qualities and how to encourage them in your… 

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Will 2019 Be Your Year of Innovation?

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2019 is just a few weeks away. Hopefully you’re already thinking about how to maximize your innovation efforts in the coming year. Having been involved in the world of innovation for several decades, I’ve invested a lot of time thinking about innovation. What is the definition of innovation? What is innovation worth? How do we maximize its impact? How can I help companies create sustainable cultures of innovation? Not long ago, I had inquiries from 3 different businesses who wanted to develop innovation initiatives. As an innovation consultant, this situation sparked the realization that I had never codified my learnings… 

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Email Marketing – Best Reads Week of November 19

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Make Your Emails Shine Bright During ‘Gray November’ The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. Stop Monthly Newsletters: Learn How to Make The Most of Your Email List Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Apply the 80/20 Rule to Optimize Your Email Marketing 80 percent of sales… 

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Customer Service – Best Reads Week of November 19

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Consumers Believe Customer Experience Has Stagnated, Study Finds For the third year running, there has been no improvement in the number of consumers who feel brands are generally meeting their customer care needs and expectations. The other take-away not in the article, if you provide even average customer service, you’ll be memorable. Want proof? What this Burger King employee did for a customer went viral. People are amazed at the gesture when in fact, it’s… 

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