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Email Marketing – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing an effective marketing channel, here’s Why Email Still Reigns Supreme The infographic gives eight reasons for email’s effectiveness. How To Structure Your Email Program To Retain Customers Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Five Ways Your Dealership Can Use Email Marketing To Increase Sales While written for the auto industry, the tips in the… 

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Social Media – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media We’ve seen businesses growing their organic reach on social media in the last few years. How? Read the article above. Know that even if reach is down, it’s still helping SEO. Facebook Releases New Report on the Benefits of Using Social in Combination with SEO The report suggests that using Facebook ads in combination with your SEO process can drive significantly better results.… 

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Customer Service – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: To improve customer service, one must first know What Customers Want and Expect You are being compared to the best service they have ever received – from any company or any person. It could be a vendor, a retail store, even an online seller – any business. Customers now know what great customer service looks like, and they expect it from you. 5 Ways to Improve Your Customer Service Five things that every small business owner should… 

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Email Marketing – Best Reads Week of July 30

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: All You Need To Know About The Basics Of Email Marketing Great explanation of the virtues of implementing an email marketing strategy, how to analyse data from your emails to simplify your marketing strategy, and what actionable takeaways you can use to create value for your customers through email marketing. How to Launch Your First Email Marketing Campaign and Get the Results You Want Good read on how to launch your first email marketing campaign, which will boost engagement for… 

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Social Media – Best Reads Week of July 30

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Ask Yourself This One Question to Transform Your Social Media Content The most important thing to remember is that your content should provide value to your audience. So how can you assess the value of a post? Start by asking yourself one crucial question… 6 Old School Marketing Tactics That Still Work on Social Media Listen to the podcast or read the transcript. Either way, get the break down on 6 old school marketing tactics that still work like a… 

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Customer Service – Best Reads Week of July 30

  • 1 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Helpful Strategies for Superior Customer Service While written for the security system industry, the tips can apply to any industry. Try These New Customer Service Social Media Strategies With consumers turning to social media to contact companies, be prepared with the strategies outlined above. Want to model exceptional customer service? Model what this airline did. Yes, an airline! Finally, you will have customer service flubs. Here’s a reminder that a business should own up to customer service flub… 

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Social Media Checklist for Pinterest

  • 2 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we are able to get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see… 

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Email Marketing – Best Reads Week of July 23

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How Do I… Make Email Marketing Work For My Business? Email is one of the most common ways for businesses to communicate with their customers and prospects. Adam Oldfield, managing director of marketing automation platform Force24, advises how to make email marketing work for your organisation. How to Create an Effective Email Marketing Strategy Email should be a key piece to your marketing plan. Here’s six ways to create an effective marketing strategy using email. Four Tips to… 

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Social Media – Best Reads Week of July 23

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Last week, we had the favorite social media networks of Generation Z. This week? The most popular social media among older adults. Know where your audience is and “own” that social media platform. 5 Social Media Trends CMOs Need To Keep Their Eyes On Jonathan Foley, the founder of @Positivity and @Societyfeelings, and CEO of WULF Marketing, says CMOs need to pay attention to the five trends in the article above. 4 Tips for Creating Thumb-Stopping Social Media… 

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