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Customer Service – Best Reads Week of February 11

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: One of the best ways to improve customer service is to model the best in service. These 2 Hotels Have the Best Customer Service in America Are Invisible Ropes Ruining the Customer Service Experience Customer experience is almost always amplified for good or bad by invisible ropes—things that alter your customer’s perception of reality. The post above will help you identify invisible ropes that might annoy your customers and ruin their experience. Is Hospitality The Missing… 

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Email Marketing – Best Reads Week of February 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why You Need an Email Marketing Strategy + How to Build One For shop owners and service providers looking to effectively market an offering online, using email is still the best place to reach their target audience. 4 Important Questions Your 2019’s Email Marketing Plans Must Answer Make sure your 2019 email marketing plans are ready for the new year by answering the 4 questions in the article above. Actionable Email Marketing Strategies That Will Boost Results 8 tips that guarantee… 

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Social Media – Best Reads Week of February 4

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to improve your social media marketing? Take lessons from a doll. Not just any doll. A doll with 109,000 Instagram followers. Three social media lessons from QaiQai. Finally, instead of guessing, know what followers want from you. Facebook Publishes New Report on What Instagram Users Expect from Brands The report provides insight into what users are looking for from brands on Instagram, and includes tips on how to take action based on their findings. Another study says Offers, Promotions on… 

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Customer Service – Best Reads Week of February 4

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: One of the best ways to improve customer service is to model the best in service. Good excuse to grab some lunch too. Chick-fil-A Has The Best Customer Service In America As for supermarkets, Newsweek Names the Best for Customer Service Also look at what your associates are doing. Practices may be turning customers off. Micah Solomon with 15 Customer Service Practices That Make Customers Uncomfortable (Stephen, you have to stop #4!) The Huge Customer Service… 

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Email Marketing – Best Reads Week of January 28

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Just getting started in email marketing? Here’s Three Ways To Kickstart Your Company’s Email Marketing Campaigns Use three strategies in your emails to make sure they are as successful as possible when they’re sent and resonate with your prospect leads and your past and present customers. In the same vein, 8 Ways to Make Your Email More Engaging Perhaps you need to build your list? 5 Effective Ways to Build and Maintain a Customer Email List Using the right… 

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Email Marketing – Best Reads Week of January 21

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: If you’re just starting in email marketing, know Effective Email Marketing Requires Planning Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel. Besides planning, The One Thing That Will Improve Your Email Marketing in 2019 It’s reported that up to 30% of your email list consists of bad contacts. What do you do about it? There’s three other email trends. Constant Contact… 

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Social Media – Best Reads Week of January 21

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: First of all, understand How People Interact on Social Media in 2019 The Manifest surveyed 627 social media users to learn how often they access social media, the content they post, and the channels they most frequently use. Other data and opinions lead other marketers to profess Why Instagram Matters Now More Than Ever What makes Instagram so special? Why is it a social media platform worth investing time and money into? Click thru to the story above. Get… 

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Customer Service – Best Reads Week of January 21

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: With all the “2019 Trends” articles this time of year, perhaps prudent to remember Trendy Ideas Should Never Overtake Basic Customer Service, Experience Key word from the article above, “basic.” Your customer service can be overzealous. When Overzealous Customer Service Fails the Customer Perhaps it’s okay to be over the top with emails to customers like this pet company did. Dan Gingiss calls it the “best customer service email ever.” Oh, and the customer IS always right.… 

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Email Marketing – Best Reads Week of January 14

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Craft Better Business Emails Five simple tips to help you get the most out of your email marketing. Email Marketing Best Practices for Boosting Engagement and Generating Sales Leads Keep the tips in the article above in mind to increase your odds of generating meaningful, productive leads with your emails. How to Integrate Email Marketing with Your Social Media Efforts 10 ways to harness the power of both mediums and maximize your marketing.   Why Your… 

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