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The Most Effective Marketing Strategies

  • 3 min read

Is yours a top-3 strategy? What determines your marketing strategy? That “gut feeling”? “If it ain’t broke, don’t fix it”? Jump on all the latest trends without determining if it’s right for your product, service, or audience? CBS Small Business Pulse asked small business owners to rank their three most effective marketing strategies. What if those strategies were matched with research? The result either affirms your strategy or makes you question whether it should continue. 62% say Word-of-Mouth is a top-3 strategy. Smart, as 84% of consumers trust recommendations from friends and family. 34% say Email Marketing is a top-3… 

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Email Marketing – Best Reads Week of March 18

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start by understanding How Email Marketing Helps Your Business Growth 9 valuable reasons to use email marketing to grow your business. Now Understand The Basics Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Follow These Rules to Improve Your Email Marketing Campaigns Emails are a quick and effective way for businesses to keep in touch with their customers for continuing sales. But customers… 

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6 Ways To Add Video To Your Marketing

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6 Ways To Add Video To Your Marketing Have you seen the volume of video being consumed? More than 500 million hours of videos are watched on YouTube each day! And video is converting viewers to consumers. 90% of customers say videos help them make buying decisions. We have shared video content ideas. 20 ideas here and 22 ideas here. Are you incorporating video into your marketing? Marketers who use video report revenue growth 49% faster than non-video users. Here are six ways to add video to your marketing initiatives: Social Media – of course. Social video generates 1200% more… 

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Email Marketing – Best Reads Week of March 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts to Improve Your Email Marketing While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success. Here are 13 dos and don’ts for your email newsletters. Don’t #14 – don’t call it a “newsletter.” 7 Principles of Highly Successful Email Marketing 7 principles that will help you make the most of the next email campaign you’ll be working on. 8 Email Design Trends to Guide Your 2019… 

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Email Marketing Plan For A Year

  • 5 min read

36+ Content Ideas We all know email should be a part of our marketing plan. Very low investment. High ROI – $44 to $1. Better reach than social media. But it’s the “what to say“ that holds us back. We were asked to write an email marketing plan for RV parks. It wound up being the second most read blog this past year. But lest anyone believe those content ideas are strictly for RV Parks, we have prepared an email marketing plan for any industry. Here’s content ideas for each month for you to use to stay in touch with… 

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Email Marketing – Best Reads Week of February 25

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts For Email Marketing When strategizing for an upcoming email marketing campaign, there are a few things you need to keep in mind. These key concepts can make or break a campaign, so planning to attack them strategically is a crucial part of your success. The 3 Best Copywriting Formulas for Email Marketing Take a look at three tried-and-true copywriting formulas that are optimal for email marketing, in the article above. You can also… 

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Email Marketing – Best Reads Week of February 18

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 3 Tips to Improve Email Deliverability Smart list management practices can be relatively straightforward and make a significant impact on overall deliverability. The article above has 3 ways to leverage email list management to optimize deliverability. How to Double Your Business ROI with Email Campaign Management The transcript of a conversation with Andy Shore, the content manager at Benchmark Email, includes some great email campaign management ideas to double the business ROI. Effective Email Marketing for Millennials: How… 

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Email Marketing – Best Reads Week of February 11

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Five Signs Your Email Marketing Needs to Evolve How does your email marketing stack up? We’ve identified five signs that can help you determine if it’s time to retool your program. What works? What doesn’t? Here, Marketers List The Strategies That Work Insights from Strategies, Tactics and Trends For Email Marketing, a study by Ascend2 and its Participating Research Partners. As for tips and best practices… Three Tips For Writing Effective Email Copy There are a number of best… 

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Email Marketing – Best Reads Week of February 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why You Need an Email Marketing Strategy + How to Build One For shop owners and service providers looking to effectively market an offering online, using email is still the best place to reach their target audience. 4 Important Questions Your 2019’s Email Marketing Plans Must Answer Make sure your 2019 email marketing plans are ready for the new year by answering the 4 questions in the article above. Actionable Email Marketing Strategies That Will Boost Results 8 tips that guarantee… 

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