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Social Media – 5 Best Reads Week of March 13

March 13, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. But first, How Not To Use Social Media If you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned. The article above has four social media practices you should avoid. Instead of just posting on the fly, you must have a strategy. Here’s one’s Thoughts on Crafting a Social Media Strategy Inquirer.net consulted with JV Rufino,…

March 9, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? A new study says Email Marketing To Grow In 2017 Seventy-four percent of respondents planned to spend more time on their email marketing programs in 2017, while an even larger 87% of respondents planned to invest more money in their email budget. Shouldn’t you? Another report says Email, Mobile Key…

March 8, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re hearing about and seeing video but wondering how to get started? How to Add Video to Your Social Media Marketing Understanding what types of video work best on each social network will help you create a well-organized video strategy. In Social Media Examiner’s article, you’ll discover four tips for adding video to your social media marketing. An Instant Recipe for Social Media Content that Converts If you are an entrepreneur, business owner or content marketer…

March 1, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But you wonder if all this social media is a waste of time. Perhaps. Pia Silva suggests Social Media Is A Waste Of Time For Businesses. It’s not. Just have to do it right or admit you need help and have someone do it for you. (Hint, we do that.) Her four tips and others ahead. First, here’s Why Small Businesses Need Social Media. It is really so much more than just sharing promotional offers…

February 22, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) If you’re just getting started, here’s An Ultimate Guide to Email Marketing for Beginners In this blog (the author) describes some effective email marketing tips which will prove helpful for beginners. 8 Tips for Creating Marketing Emails Your Customers Can’t Help but Click It’s essential for marketers to ensure high…

February 21, 2017
2 min read

You’re a small business. You’ve started your social media accounts but wonder how should a small business with limited resources should realistically approach social media marketing. Here’s 7 Ways a Small Business Can Use Social Media Resources Wisely As a small business owner, you have less room for error with your social media marketing. You probably don’t have the luxury of hiring a new team to create a social media effort. The above article has some ways to minimize the risk during this transition. But, here’s 9 Reasons Your Social Media Efforts May Be Stuck If your business is active online, but…

February 16, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Let’s help improve your techniques and campaigns… What Does a Strong Email Marketing Plan Look Like? 10 Email Marketing Mistakes To Avoid There’s no one magic algorithm that will magically make any business successful, otherwise there would be no more money for people to spend on new things! There…

February 9, 2017
3 min read

When I speak, invariably, one of the first questions I am asked is “how many times should I post, tweet, send and email…” whatever we may be discussing at the time. The short answer is frequently. To help with many of the marketing programs you should be updating or checking regularly, we’ve prepared this handy-dandy list. Brand – Yes, you should monitor your brand. What are people saying about you? Set up Google Alerts to monitor your store name, attraction or destination. You’ll get an email daily. Will only take 2-3 minutes to peruse the headlines if there are any.…

February 8, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Want to see an even higher return? 200% click-thru rates? Video. See #2 on this article of marketing trends. Let’s help improve your techniques and campaigns… 5 Effective Email Marketing Techniques Backed By Data Many brands will invest time and resources in creating social media marketing campaigns, but will largely…

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