Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
If you’re just getting started, here’s An Ultimate Guide to Email Marketing for Beginners
In this blog (the author) describes some effective email marketing tips which will prove helpful for beginners.
It’s essential for marketers to ensure high open rates, and subsequently click-through rates, for their email marketing campaigns. The article above has eight tips explaining how you can make this happen.
Now that you have click-able emails, build your list…
Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. The article above explains why.
Finally, a good read how to How to Drive Customer Retention with Email Marketing
What types of emails work best for driving retention? Kristen Dunleavy shares which types of email campaigns get your customers to stick around.