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Tourism Best Practices – Events and Visitor Centers in Spotlight

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   This week, many visitor attracting events: Kite Fest in DeKalb Double Decker Dine Tour in Springfield Paddlefest in Parkersburg Roar on the River in Evansville THREE events in Clinton Maybe more a promotion than event, Broadway Week in NYC In other activity, Dansville CVB leading wayfinding / directional signage project. Three destination marketing organizations are opening new Visitor Centers: Tupelo, Hopkinsville, and Asheville. Finally, while not an… 

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Email Marketing – 17 Tips to Impact Your Success

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Your peers understand the value of email – For Many Marketers, Email Is Still King Nine in 10 marketers in North America say they use email to engage their audience, according to a survey by Winterberry Group and the Data & Marketing Association (DMA.) And Here Is Why Your Business Needs Email Marketing Now, Getting Started… 

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Social Media – 19 Questions and Tips To A Strategy

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Have you developed a strategy beyond “just posting”? This article will help – 12 Questions to Answer for Social Media Success Sit down, shut your door and take 30 minutes to outline your answers to the following questions. The information you’ll discover will lead to the development of a solid strategy for social media success. As you get more specific with your strategy, use these 7 Creative Social Media Strategies To Really Get You Noticed The article… 

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Customer Service – The Issues That Annoy Consumers, Tips to Deal With Them

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. To improve your customer service, you first need to know The Customer… 

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Tourism Best Practices – Brand Management and Other Programs

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   CVB sponsors Marshall Artist Series The year-long series in Huntington, West Virginia, features live music, film, comedy, and musicals. CVB attracts US-27 Heritage Tour Alpena, Michigan, one of the stops on the tour. $100,000 in Tourism Marketing and Promotions Grants Now Available The past two years, Visit Tillamook Coast (Oregon) has awarded a total of $200,000 in marketing and promotions grants. Projects range from digital marketing campaigns, rack… 

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Email Marketing – 23 Tips to Hit the Email Home Run

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) One author declares Email Marketing: The Key to Successful Small Business 59% of B2B marketers say email is their most effective marketing channel. There’s a huge opportunity out there that you can leverage to hit a home-run.  23 tips to help you hit that email home-run… 15 Practical Email Marketing Tips for E-Commerce (With Real-Life… 

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Social Media – 27 Steps, Tips, Ways and Don’t Dos

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s create a powerful platform, build a following and make meaningful connections! How to Create Powerful Social Network Platform in 8 Steps Creating a social media network can be done quick by following certain unwritten rules and regulations. In the article above, the author compiled a list of 8 steps that you need to follow in the process. How to Build a Huge Social Media Following—From an Adorable Bulldog with 3 Million Followers The owners of… 

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Customer Service – 17 Tips, Steps, 2 “Wow” Stories

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Beyond those statistics, Customer Service Is Vital For Business Success And, here’s How… 

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Tourism Best Practices – Set Sail for 6 Marketing Ideas

  • 2 min read

While most of the tourism news last week centered around the Eclipse, some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) were implementing some innovative programs to increase visitation in their destinations outside of the moonshadow. We call them Tourism Best Practices. Visit Seattle Sets Sail in the Clipper Round the World Yacht Race Visit Seattle will compete against 11 teams in the 2017-18 Clipper Round the World Yacht Race that spans 40,000 nautical miles and includes visits to 13 international ports over the next 11 months.  Cape Town, New York Join Forces To… 

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