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Email Marketing – 49 Tips to Improve Your Campaigns (and 7 Don’ts)

June 30, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Unfortunately there are a lot of myths about email marketing. We start this week busting 4 of those myths: 4 of the Most Common Email Marketing Myths We’d like to dispel some of the more widespread misconceptions. Here are four of the most common email marketing myths (and why you shouldn’t believe them.) 6 Things…

June 29, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? Start with the idea Google Plus is still relevant. (Yeah. It blew our mind too!) Why Google Plus is Your Most Important Social Media Platform The reason Google Plus is so damn useful is because Google… 5 Lessons from The Top Retail Brands on Social Media The strategies that top retail brands use on social media to gain engagement offer valuable takeaways for any brand that aspires to…

June 28, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? Look to Japan. Yes, across…

June 27, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. French Artist in Rockford Depicting Local Scenes for Calendar A project for the Rockford CVB will showcase attractions such as the Coronado Performing Arts Center, Anderson Japanese Gardens and Discovery Center Museum for a 2018 calendar. Another option is to have people capture pictures… Alton CVB’s ‘Endless Summer Photo Contest’ Kicks Off One winning photo will be chosen from the two categories as the cover photo for…

June 22, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Unfortunately there are a lot of myths about email marketing. We start this week busting 19 of those myths: Email Marketing Myths BUSTED Now for the trends. Email Marketing Trends Taking Place Right Now Additionally, How Are Email Marketers Planning To Innovate In 2017? What’s on the minds of email marketers in…

June 21, 2017
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? Start with these 10: Top 10 Things to Know About Social Media Marketing Written for musicians but applicable to any industry, the author demystifies social media and gives some concrete advice on how to manage it. Also take in these facts: Social Media Trends-Which Platforms and Content Types Are Gaining Favor? The Social Media Marketing Industry Report offers some insights into marketers’ shifting preferences surrounding platforms and content. Now to tips…

June 21, 2017
4 min read

You have a goal to post on Facebook everyday, but wow! 260 ideas!? Invariably one of two things happen. After a period of consistent posting, the page goes quiet. You’re reminded to post something but instead of daily, it’s once a week or so. The other possibility is you “do the easy” and post a product. Then another product. Another product. Another. And the page becomes sell, sell, sell. That turns off those that like the page and engagement drops. With a little planning and enough ideas, you can mix up your posts. We teach the 70/20/10 rule when it…

June 20, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!…

June 19, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination marketing isn’t just placing ads. It’s developing the product. Examples of DMOs leading destination development: Hot, Sizzling Pickleball’s a Hit on Facebook A Florida CVB’s Facebook promotion leads to commissioners’ decision to move ahead with a sports park suitable for regional and national tournament play in a variety of sports. Tourism Leaders Propose Building New Concert Hall The Brown County (IN) CVB leads vision and discussion of a…

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Email Marketing – 49 Tips to Improve Your Campaigns (and 7 Don’ts)

Customer Service – The Japan Way

Tourism Best Practices – Artistic Calendars, Yard Sales and Mainstays

Email Marketing – Myths Busted, Trends and 19 Tips

Customer Service – 17 Tips to Improve Yours and 5 Habits to Break