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Are We As Bad As Automated?

April 21, 2016
1 min read

(Stephen originally shared this in August, 2011. Being so conscience about customer service, we thought we would share…) I called to have our phone lines moved. Went through the automated system. Gave Mr. Computer my account number and address. First thing the live customer service representative asked for? Yep, my account number and address! I laughed and asked her if that hadn’t popped up on her screen. She said no. I then asked (nicely) then why did I have to give all my information to the computer? She said she didn’t know and shared they wonder themselves. It got me…

April 20, 2016
2 min read

When we meet with eventual clients, the conversation usually starts with a website. After we discuss the site, we turn to the discussion of what the client will be doing to drive traffic to the website. As we discuss platforms, we always get a surprising response when we inquire about email marketing. Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook…

April 19, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share more than 35 hacks, tips, suggestions and how tos: 20+ Social Media Hacks and Tips From the Pros In this article you’ll discover 25 ways to improve your marketing and save time. Tips for Creating Impactful Videos for Social Media #SproutChat dove into key tactics and tips for successful videos for social media. Here are a few pointers to get you started. 8 Ways Social Media Can Help Launch New Products How you can leverage social media in your product launch?…

April 19, 2016
4 min read

Social media… the marketing world never paid attention to it in the late 90s when GeoCities and SixDegrees were starting. We didn’t engage with MySpace in the early 2000s. But then Facebook happened. It hit 200 million users. Then 400 million. (Now 1.59 billion.) YouTube became the second largest search engine. Twitter reports 2 billion tweets per year. Okay, you’ve got marketer’s attention! Conferences began offering breakout sessions on social media. Then keynote speakers. Now full conferences. Books, consultants, reporting standards, even it’s own awards. Marketing departments and DMOs are hiring New Media Managers. We’re cutting out print ’cause we can post…

April 14, 2016
2 min read

We have shared many ideas to increase your email database. (Here and here.) Email marketing shows strong ROI and thus, the more inboxes you reach, the more business you generate. The issue often isn’t that we’re not asking, it’s what we’re asking them to do – “Sign Up For A Newsletter.” Zzzzzz! No one wants a newsletter. That’s where you need to get creative on naming your newsletter. Here’s 35 ideas to get you started. Is your newsletter information driven? If the content is going to be industry driven, a more serious name may be in order: The Advisor The Dispatch…

April 13, 2016
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Zealand’s South Island Sees Tourism Boom Thanks to Instagram Photos Like These New Zealand’s South Island is a ‘grammer’s paradise, where no filters are necessary. Local tourism agencies attribute a spike in visitors last year to the island’s photogenic nature. In Marketing Campaign, Yetis Remind Tourists That Pinellas Winters Are Not Abominable Pinellas County’s tourism marketers continued their streak of clever campaigns by sending in the yetis…

April 12, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

April 11, 2016
2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Are you driving traffic to your website? How to Drive Tremendous Website Traffic with Email Marketing “For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. 5 Effective Strategies for Startups to Grow Their Email Lists As a startup, your priority should be increasing the size of your email list. And you should be culling it often. These strategies are going to…

April 6, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share the Essential Guide to Social Media and 33 other tips and best practices: The Essential Guide to Social Media Marketing (Hootsuite has) created (a) guide as a first step for any new social media marketers, and to help seasoned pros get back to basics. Five Ways To Repurpose Your Content for Social Media Distribution You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. When you’re short on…

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Are We As Bad As Automated?

Email Marketing – The Overlooked Marketing Tool

“E-Newsletter” Boring! Re-name It!

Tourism Best Practices and Headlines Week of April 11

Top Customer Service Reads Week of April 11