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Customer Service – Best Reads Week of October 15

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Subtle Differences Between Good and Bad Customer Service The differences between bad and neutral customer experiences and great ones are sometimes more subtle than you think. How to Keep Rocking on Customer Service Entrepreneurs share how their customers’ reviews helped them usher in pivotal changes in their businesses. Customer Service Isn’t Enough: 3 Reasons To Switch To Customer Success Companies are recognizing the importance of having resources dedicated to ensuring that customers achieve their… 

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Tourism Best Practices – Week of October 15

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” British Columbia DMO Courts Winter Tourists in Beijing British Columbia’s destination marketing organization, Destination BC, has launched a Chinese-language campaign called “New Winter 72 Options” (新冬72变), which highlights a range of winter activities around the province. Tourism Ireland to Use AI For Marketing Emails The new service will ‘learn’ which content works for… 

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Customer Service – Best Reads Week of October 8

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Little Things Count in Customer Service Everything chosen says something about management’s concern for its customers, whether for the fastest of fast-food chains or the most seriously expensive white tablecloth dining temples. (Written for the restaurant industry but applicable to any industry.) In the same vein… Three Ways Your Customer Service Affects The Value Of Your Brand Before you cut costs by cutting through the customer service budget, think about these three ways that the quality… 

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Tourism Best Practices – Week of October 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Marion County CVB to Hold Month-Long Scavenger Hunt With Painted Rocks The West Virginia destination marketing organization will soon begin a scavenger hunt hiding six large rocks dedicated to famous county landmarks for participants to find. Rockford Teams Up With Tollway to Give East State Street Gateway a Fresh Look All part of the… 

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Customer Service – Best Reads Week of October 1

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Really, Hal Becker asks the ultimate question – why is customer service so hard when it’s so simple? With the right strategy and ongoing training, along with easy but effective implementation, any company can provide award-winning customer service and get its customers not only to come back, but to talk about how great the company is. In addition to Becker’s tips, Three Practical Methods To Boost Consumer Experience Marketing Companies recognize the importance of creating a… 

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Tourism Best Practices – Week of October 1

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Rockford’s Newest Mural Hopes To Answer #whatliftsyou The Rockford CVB leads Forest City Beautiful initiative, the public and private partnership for public beautification through landscaping design, public sculpture and murals. NYC & Company Hosts Pan-European MICE Road Show New York City’s official destination marketing organisation hosts 2018 annual European MICE Road Show spanning… 

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Customer Service – Best Reads Week of September 24

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Undeniable Need For Superior Customer Service Each Time, Every Time Like sports teams, when it comes to customer service, a.k.a. customer experience, you cannot take even one play off. Why Great Customer Service Is Key To A Positive Brand Reputation For brands that do it right, contact with customer service makes a different kind of impact — a good one. 5 Small Businesses That Get Customer Experience Right Emulate the moves these businesses make… 

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Tourism Best Practices – Week of September 24

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” How New Orleans Uses Data To Focus Their Marketing On The Most Valuable Customers New Orleans Tourism Marketing Corporation (NOTMC) utilizes location based visitation intelligence for consumer insights and to measure their online media’s effect on offline visitation behavior. Canmore’s Tourism Agency Hopes to Gain Strategic Direction From Community The revived DMO looks… 

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Customer Service – Best Reads Week of September 17

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Adapt Or Die: Why Focusing On The Customer Is More Important Than Ever In this guest post, the founder of Engaging.io, Todd McPhee, says marketing’s no longer about conversations or engagement, but in 2018 it’s all about delighting your customer. Customer Service Conversation Killers The wrong word choice, an ambiguous attitude — can cause conversations to die. The article above has some common conversation killers, and how can you avoid them in customer service. Personalize Customer Service To Boost Sales Opportunities Tips… 

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