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Tourism Best Practices – Week of October 15

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” British Columbia DMO Courts Winter Tourists in Beijing British Columbia’s destination marketing organization, Destination BC, has launched a Chinese-language campaign called “New Winter 72 Options” (新冬72变), which highlights a range of winter activities around the province. Tourism Ireland to Use AI For Marketing Emails The new service will ‘learn’ which content works for… 

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Email Marketing – Best Reads Week of October 8

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Ways to Beat Your 2018 Email Goals Right Now Actionable resources that will help you increase your engagement, fine-tune your email copy and design, and exceed your end of year email goals. How To Send Email Marketing Campaigns That Stand Out Learn how in this quick video excerpt from a Getting Started with ActiveCampaign course. ClickZ’s Guide to Email Marketing Triggered Messages According to the Data & Marketing Association, triggered messages account for more than three-quarters of… 

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Tourism Best Practices – Week of October 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Marion County CVB to Hold Month-Long Scavenger Hunt With Painted Rocks The West Virginia destination marketing organization will soon begin a scavenger hunt hiding six large rocks dedicated to famous county landmarks for participants to find. Rockford Teams Up With Tollway to Give East State Street Gateway a Fresh Look All part of the… 

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22 (More) Easy Video Content Ideas

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22 (More) Easy Video Content Ideas As video becomes more and more a part of content marketing, along with the how tos, a top question we’re asked is what to make a video about? Last year we shared 20 easy video content ideas. We brainstormed some more and came up with 22 more ideas. Product demonstrations – the other uses. Think cotton swabs. Mostly used to clean ears. But to sell more cotton swabs, Q Tips promotes the many different uses of their product so three, four, ten, swabs are used a day instead of one. Similarly, show the many… 

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Email Marketing – Best Reads Week of October 1

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: This Is Why Email Marketing Still Outperforms Social Media Patiently building your email list and perfecting how you use it remains your single best marketing channel. Introduction to Email Marketing: The Basics Marketers Should Know One of the wish-we-had-written-this articles, this guide covers the ins-and-outs, the A to Z of all the essentials. Email Optimization: Case Studies and Actionable Tips [Infographic] 99Firms created an inforgraphic with tips for how to improve your email program, along with examples of what’s worked… 

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Tourism Best Practices – Week of October 1

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Rockford’s Newest Mural Hopes To Answer #whatliftsyou The Rockford CVB leads Forest City Beautiful initiative, the public and private partnership for public beautification through landscaping design, public sculpture and murals. NYC & Company Hosts Pan-European MICE Road Show New York City’s official destination marketing organisation hosts 2018 annual European MICE Road Show spanning… 

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Email Marketing – Best Reads Week of September 24

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Collection of Email Best Practices Using dynamic content, getting responsive, and changing the frequency among the tips offered. 4 Email Marketing Tips Worth Embracing Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read the above for a few useful tips. 7 Steps to Create High-Converting Email Marketing Landing Pages [Infographic] The team from GetResponse share their tips for combing landing… 

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Tourism Best Practices – Week of September 24

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” How New Orleans Uses Data To Focus Their Marketing On The Most Valuable Customers New Orleans Tourism Marketing Corporation (NOTMC) utilizes location based visitation intelligence for consumer insights and to measure their online media’s effect on offline visitation behavior. Canmore’s Tourism Agency Hopes to Gain Strategic Direction From Community The revived DMO looks… 

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Email Marketing – Best Reads Week of September 17

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Is Not Dead: 7 Ways Email Marketing Benefits Your Business Email is still a crucial sales and marketing channel for businesses. In the article above, Kayleigh Alexandra explains why email is not dead, as well as giving you seven tangible ways email marketing benefits your business. Email Marketing Optimization Hacks (Infographic) Just sending email from time to time is not enough. Your potential customers receive dozens of emails every day. But only open a small part of them,… 

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