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Email Marketing – Best Reads Week of December 4

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Best Practices for Small Businesses It’s hard to ignore the power of email marketing for a small business. From sending helpful resources to announcing specials and promotional alerts, a good email strategy will help nurture your lead into a customer, or delight an existing customer. 5 Strategies to Skyrocket Your Email Newsletter to the Next Level A few basics tips on what you can do to improve your next email newsletter. 4 More Ways to Make… 

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Tourism Best Practices – Week of December 4

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Campaign to Boost Australian Coast Visitors Albany Australia launches destination marketing campaign. While Canada Works on Niche Tourism Efforts CVBs take the lead on destination development: New Signage in Cabarrus Guides Tourists to Attractions Tourism, City Talk Sports Park   In the event marketing realm… Greater Miami Convention And Visitors Bureau Celebrates 4th Annual ART OF BLACK MIAMI Campaign Holiday Fun Abounds with DLT’s Latest Offering  WinterGlo Festival… 

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Email Marketing – Best Reads Week of November 27

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Get Started with Email Marketing (And Why You Should) How do you get started with email marketing? You can do that in 4 simple steps. 3 Simple Rules for Effective Email Marketing Think about the best days and times to send your emails, provide quality content and track your open rates. 6 Ways to Turbocharge Email Marketing Here are six ways to fulfill your organization’s business and marketing objectives while standing out in a jam-packed yet… 

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Tourism Best Practices – Week of November 27

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Tourism Tool Available to Keweenaw (MI) Businesses Copper County Certified is a program to get people who work in the service industry all on the same page, so that the tourist is left with a good impression of the Keweenaw, and naturally would want to come back and explore even more on their next visit. Charleston Debuting Shop Local Campaign A campaign, backed by the Charleston CVB, and… 

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Email Marketing – Best Reads Week of November 13

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 5 Tips For Creating A Black Friday Email Marketing Campaign To stay ahead of the competition, it’s crucial that you develop a solid email marketing campaign for Black Friday and Cyber Monday. How to Stand Out in an Overstuffed Inbox This Holiday Season Constant Contact uncovered key insights around consumer behavior and email marketing around the start of the holiday shopping season. Check out the infographic in the article above to find out how to stand out in an overstuffed… 

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Tourism Best Practices – Week of November 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Initiative Enlists Clevelanders in Campaign to Boost the City The Cleveland CVB is launching a new marketing effort this fall that aims to enlist Clevelanders in the ongoing effort to boost the city’s stature. Visit Seattle Launches ‘This Holiday, Take a Holiday’ Campaign to Combat Employee Fatigue Seattle’s DMO launched a new campaign encouraging Americans to use their leftover vacation time to combat the systemic issue of professional… 

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10 Most Common Facebook Mistakes

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Facebook is easy right? We’ve compiled 10 of the most common Facebook mistakes. Correct these and relieve yourself of the social media frustrations.

Email Marketing – Best Reads Week of November 6

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 6 Scary Email Marketing Mistakes (and How to Avoid Them) We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and preventable email marketing mistakes and how you can take steps to avoid them. Email Marketing Mistakes That Will Frighten You The best way to avoid making email mistakes is to develop a process that safeguards you and your emails against errors. Here… 

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Tourism Best Practices – Week of November 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. VisitGreenvilleSC’s ‘Yeah That’ Visitors Guide Named Best in Country The U.S. Travel Association announced the recipients of the 2017 Mercury and Destiny Awards during its 34th Annual ESTO conference. VisitGreenvilleSC won a coveted Destiny Award in the category of Printed Collateral Materials, and took the title for Best Visitors Guide in the Country. Destinations Go Digital – Quirky Campaigns That Help Tell a Story Destinations with a more traditional marketing… 

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