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Tourism Best Practices – Week of January 15

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Smithfield Is For Lovers – And A New Permanent Exhibit Proves It CVB leads initiative to bring branded art piece to the community. Texas Rangers Golf Club Will Be The New Name for Arlington’s Ditto Course The CVB drives vision of a partnership to create this marketing and promotional opportunity between the City, ACVB (Arlington Convention and Visitors Bureau), UTA and Texas Rangers. Alton Receives Network to Freedom Passport… 

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Email Marketing – Best Reads Week of January 8

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 7 Things to Start, Stop, and Keep Doing With Email Marketing in 2018 Are you happy with the ROI that your email marketing generates or is it time to make some adjustments? Here are 7 things you should start, stop, and keep doing this year to ensure your email marketing makes a splash. The Top 6 Features of Great Email in 2018 Overall 2018 is going to be highly competitive very tech-focused year for email marketeers. Sending people really… 

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Tourism Best Practices – Week of January 8

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Boards Used New Platforms to Woo Connected Travelers in 2017 Tourism boards have their critics who say destinations don’t drive as much innovation as other travel sectors. But destination marketers are increasingly proving their naysayers wrong, and in some cases they are changing the tech landscape in their communities. Towns Drum Up Tourism Through Creative Corridor Route A collaborative marketing effort by 10 organizations in five mountain… 

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Email Marketing – Best Reads Week of January 1

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Crash Course in Email Marketing Constant Contact states that email marketing converts more customers than social media and search combined. Here is a crash course to help your business get started with email marketing. 5 Beginner Mistakes To Avoid In Email Marketing When we start email marketing, we tend to make several mistakes that can be harmful to your first campaigns. Here are 5 of them among the most widespread and how to avoid them. 12 Ways To Improve… 

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Tourism Best Practices – Week of January 1

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Colorado Springs Installs Large ‘Picture Frame’ at Garden of the Gods But met with controversy, it was removed. Mercer County Visitors Bureau Wants Casino Near Grove City Outlets The CVB taking a lead in destination development. Tri-Cities Get Their Geek on With Science Tourism Initiative How a DMO capitalizes on a major convention in their destination. Destination Cleveland Launches We Are Cleveland Volunteer Program to Welcome Visitors The… 

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Email Marketing – Best Reads Week of December 18

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Ultimate Guide To A Winning Email Marketing Strategy Unless you have a grip on the basics of email marketing, you cannot move further with innovations that will help you reach out to the millions with your brand message. 7 Ways To Increase The Effectiveness of Your Email Marketing For anyone trying to squeeze more out of their email marketing or turn around their lackluster campaign success, here are 7 pointers for increasing the effectiveness of your email… 

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Tourism Best Practices – Week of December 18

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Manitowoc (Wisc.) Visitor’s Bureau Hosts Photo Contest Experience Olympia & Beyond Wins Award for New Website The site awarded a Silver Davey Award from by the Academy of Interactive and Visual Arts (AIVA) Visit Albuquerque Unveils New Website Bellefonte Chamber Looks Toward Mobile App to Help Visitors The Wichita Falls Convention and Visitors Bureau Redesigns Visitor Center The news video provides glimpses of the new look including a large… 

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Email Marketing – Best Reads Week of December 11

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Test ‘n Learn Ideas For SMBs To Improve Email Marketing Results There are simple “test and learn” email campaigns that you can and should implement on a regular basis to try and see what might be the right mix of tactics to meet your company’s specific objective. The article above has good examples that any SMB can use today. 15 Email Marketing Best Practices That Will Maximize Returns Want to make the most of your email marketing?… 

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Tourism Best Practices – Week of December 11

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We Want You Back, Ciudad Juárez Tells Tourists A campaign seeks to remake the city’s image to encourage visitors to return. Discover Long Island Introduces Off-season Campaign Discover Long Island kicked off its first off-season campaign, “Tis the Season to Discover Long Island.” Aimed at enticing locals and visitors alike, the campaign promotes the region’s winter and holiday attractions, and family and romantic getaways – as well its off-season… 

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