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Email Marketing – Best Reads Week of February 12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Your Business Should Use Email Marketing Email has several advantages over other types of online marketing. The article above looks at a few of them. A Simple Guide To Setting Up Your First Email Campaign If you’re new to email campaigns, the article gives you a simple tutorial on how to get the important things right, and from here you can improvise further as much as you wish. How to Increase Open Rates with These 7 Email… 

Tourism Best Practices – Week of February 12

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Golf Car Tours, New Visitor “Experience” Center To Be Implemented This Year Augusta CVB takes the lead in destination development unveiling their Destination Blueprint plan and announcing two immediate initiatives. City To Help Build Road for Chickasaw Heritage Center That’s the headline, but within the story, “Tupelo Convention and Visitors Bureau pledged $1 million toward the center…” Way to step up! Visit Jacksonville Unveils New Marketing Campaign The… 

Email Marketing – Best Reads Week of February 5

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Is Email Marketing Dead? 5 Things To Know About Email Marketing! Email marketing is far from dead. As a matter of fact, it’s alive and well and doing fine and there’s five parts that you really need to think about. 5 Email Marketing Tips To Stand Out In The Inbox The above article has some things to consider to bring some ‘oomph’ to your audience’s inbox. Woo Subscribers With Email Marketing This Valentine’s Day Make the most of… 

Tourism Best Practices – Week of February 5

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Billboard Contest Aims to Attract Visitors to Metropolis, IL Photo contests are even more valuable as potential visitors search user-generated content on your site. New advertising campaigns from Detroit and Madison County, Alabama. CVBs lead development of the destination in North Platte, NE, and Columbia, MO. Finally, partnerships are always key. Whether between the DMO and the local museum, or between two DMOs as Cayman and Jamaica have forged.… 

Email Marketing – Best Reads Week of January 29

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Make The Commitment to Email Marketing in 2018 I recommend shifting resources from organic social to email marketing. The article above has some B2B email marketing best practices to keep in mind. 4 Reasons To Revitalize Your Email Marketing Strategy In 2018, marketers who have overlooked email should consider giving it another look. The article above has 4 reasons why. Kill Your Slow Season with Targeted Email Marketing Tips for a successful email campaign so your business can keep customer… 

Tourism Best Practices – Week of January 29

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Namibia Achieves Global Fame After Trump Blunder In a brilliant response to President Trumps reported derogatory remarks about countries, Namibia tourism launches campaign. Is your office prepared for such a response? Grants To Encourage People To Take A Day Off We’ve seen grants for marketing and beautification, but Virginia launches grant program in support of U.S. Travels Project: Time Off initiative. Interactive Map In Works To Tell Broader… 

Email Marketing – Best Reads Week of January 22

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Got A Few Minutes? Do A 5-Point Email Audit Columnist Ryan Phelan walks you through a five-point email audit to help you understand what’s working and what needs to change. 6 Ecommerce Email Marketing Best Practices For Growth LOOOOONG read but it provides some best practices which are most important for your bottom line. Ways To Optimise Your Email Marketing Campaign in 2018 Some of the best techniques to optimisation, drawing in as many eyeballs and garnering the most… 

Facebook News Feed Changes – What It Means and 10 Directions To Take

  • 4 min read

So Facebook is changing – again. There were 15 significant changes last year so a change should not be a surprise. This one however IS significant to business pages! Facebook is changing the algorithm to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. That’s your page. Your Business page. These updates will result in fewer public posts from pages landing in users news feeds. Expect your organic reach of your Facebook page to drop (even more.) What prompted this? Social Media Examiner Founder Mike Stelzner speculated in Boss Magazine: “(Mark) Zuckerberg wants people to feel good about… 

Tourism Best Practices – Week of January 22

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Johnson City (TN) Convention & Visitors Bureau Earns International Acclaim for Southern Dozen Ad Partnerships continue to develop… Jamaica, Mexico Sign MoU on Multi-destination Tourism New technology… Visit Lindsborg (KS) Through New App Research, research, research… Oklahoma City Convention & Visitors Bureau Survey To Identify Tourism Strengths And Gaps Johns Creek (GA) Begins Performing Arts Center Feasibility Study Colorado Springs Residents Asked How to Draw Visitors Another grants program… Akron/Summit Convention…