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Social Media – A Waste of Time and 5 Other Good Reads

March 1, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But you wonder if all this social media is a waste of time. Perhaps. Pia Silva suggests Social Media Is A Waste Of Time For Businesses. It’s not. Just have to do it right or admit you need help and have someone do it for you. (Hint, we do that.) Her four tips and others ahead. First, here’s Why Small Businesses Need Social Media. It is really so much more than just sharing promotional offers…

February 23, 2017
2 min read

It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs). These initiatives increase visitation in their destinations. We call them Tourism Best Practices. Over 70 Performances To Take Place During Winterfest’s 10th Anniversary 10th year for the award winning mid-winter music, wine and performing arts festival that is “a powerful marketing tool to support the winter economy.” Hotel Week Attracts Visitors and Locals The Greater Madison Convention and Visitor’s Bureau…

February 22, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) If you’re just getting started, here’s An Ultimate Guide to Email Marketing for Beginners In this blog (the author) describes some effective email marketing tips which will prove helpful for beginners. 8 Tips for Creating Marketing Emails Your Customers Can’t Help but Click It’s essential for marketers to ensure high…

February 21, 2017
2 min read

You’re a small business. You’ve started your social media accounts but wonder how should a small business with limited resources should realistically approach social media marketing. Here’s 7 Ways a Small Business Can Use Social Media Resources Wisely As a small business owner, you have less room for error with your social media marketing. You probably don’t have the luxury of hiring a new team to create a social media effort. The above article has some ways to minimize the risk during this transition. But, here’s 9 Reasons Your Social Media Efforts May Be Stuck If your business is active online, but…

February 16, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Let’s help improve your techniques and campaigns… What Does a Strong Email Marketing Plan Look Like? 10 Email Marketing Mistakes To Avoid There’s no one magic algorithm that will magically make any business successful, otherwise there would be no more money for people to spend on new things! There…

February 14, 2017
2 min read

My goodness, we’re halfway through February and the predictions for where social media will head in 2017 and the trends the marketing platforms will realize this year continue to come. Our last few compilations have had some of those trends. You can find those HERE, HERE and HERE. Here are two more gazes into the crystal ball: How Social Media Will Evolve in 2017 Social media is such a crucial cornerstone to most small business revenue that it becomes integral for owners to stay connected to the latest developments. If you are one of the many who respect the medium and desire…

February 9, 2017
3 min read

When I speak, invariably, one of the first questions I am asked is “how many times should I post, tweet, send and email…” whatever we may be discussing at the time. The short answer is frequently. To help with many of the marketing programs you should be updating or checking regularly, we’ve prepared this handy-dandy list. Brand – Yes, you should monitor your brand. What are people saying about you? Set up Google Alerts to monitor your store name, attraction or destination. You’ll get an email daily. Will only take 2-3 minutes to peruse the headlines if there are any.…

February 8, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Want to see an even higher return? 200% click-thru rates? Video. See #2 on this article of marketing trends. Let’s help improve your techniques and campaigns… 5 Effective Email Marketing Techniques Backed By Data Many brands will invest time and resources in creating social media marketing campaigns, but will largely…

February 7, 2017
2 min read

The trends and predictions for where social media will head in 2017 keep coming. Our last few compilations have had some of those trends. You can find those HERE and HERE. Here’s a few more gazes into the crystal ball: 4 Social Media Marketing Trends That Will Dominate 2017 6 Hot Trends for Social Media in 2017 Top 10 Trends on Social Media in 2017 Specific to Instagram, Social Media Examiner has 8 Instagram Marketing Predictions for 2017 From the Pros As to helpful articles to improve your practices… 7 Essential Social Media Tools For Small Business Is Your Social Media…

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