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Social Media – Demographic Benchmarks, 22 Tips and 12 Things to Avoid

March 30, 2017
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. Start this week looking at the demographics of the outlets… The State of Social Media Demographics: 2017 Benchmarks [Infographic] Tracx compiled information into a handy infographic that breaks down the state of social media demographics — who’s using which social network, and for what. 10 Social Media Tactics for Social Success If you’re confused about how to succeed on social, you’re not alone. Lots of people aren’t quite sure where…

March 28, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMO Strategy Atlantic County’s Plan to Promote Tourism Beyond Atlantic City Atlantic County officials are embarking on a countywide marketing campaign for the first time in decades, arguing the area can no longer rely on Atlantic City’s brand alone to bring tourists and businesses to the region. New Strategy Employed to Attract More Tourists How the Abilene (Kansas) CVB is using social media to reach potential visitors and…

March 23, 2017
4 min read

Spring has sprung. Home improvement stores have stocked up on flowers, plants, and landscape materials. Time to clean out the dead leaves and spruce up the flower beds. Spring cleaning will take place in homes and some offices. Clean out the old and make room for the new. (Which will probably just sit until next year’s cleaning and be the old that is cleaned out.) When it comes to your marketing, is there Spring Cleaning to be done? Perhaps there are some areas that you have not looked into for a while. “Dead leaves” to be cleaned out. Plant some…

March 22, 2017
1 min read

Why should your small business be on social media? Once on social media, here’s the rules: The Rules of Social Media Haven’t Changed The rules the author shared ten years ago still ring true today. 10 Content Marketing and Social Media Tips for Small Businesses If you’re trying to market a business in 2017, you almost certainly need some kind of content or social media marketing. There are plenty of effective ways to use content to market small businesses in different industries. And members of our small business community have lots of experience using those different methods. Learn more by reading some…

March 14, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Email: Still the Best Social Network Marketing Tool Good old email marketing is still the killer app to beat when it comes to return-on-investment for businesses. Enough… 8 great reads with lots of tips to improve your email marketing. This article by Vanessa Davies has a misleading title…

March 13, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. But first, How Not To Use Social Media If you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned. The article above has four social media practices you should avoid. Instead of just posting on the fly, you must have a strategy. Here’s one’s Thoughts on Crafting a Social Media Strategy Inquirer.net consulted with JV Rufino,…

March 9, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? A new study says Email Marketing To Grow In 2017 Seventy-four percent of respondents planned to spend more time on their email marketing programs in 2017, while an even larger 87% of respondents planned to invest more money in their email budget. Shouldn’t you? Another report says Email, Mobile Key…

March 8, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re hearing about and seeing video but wondering how to get started? How to Add Video to Your Social Media Marketing Understanding what types of video work best on each social network will help you create a well-organized video strategy. In Social Media Examiner’s article, you’ll discover four tips for adding video to your social media marketing. An Instant Recipe for Social Media Content that Converts If you are an entrepreneur, business owner or content marketer…

March 2, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days. Otherwise, here’s 9 good reads that will help you with your campaigns. (We don’t call them “blasts” any longer.) How to Improve Your Email Marketing…

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