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Email Marketing – Best Reads Week of May 6

  • 1 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even include email in your marketing? Here’s Five Reasons Not Give Up On Email Marketing (or start including it.) Ready now? 15 Tips For Crafting An Engaging Email Newsletter 15 members of the Forbes Agency Council offer their top tips for engaging customers with email. You can also Learn From Competitors Armando Roggio shares his strategy of monitoring successful competitors. By all means, avoid the spam filters. Here’s Six Ways To Do So  From content formatting to trusted service… 

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Tourism Best Practices – Week of May 6

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Destination marketing organizations launching new campaigns… VisitPITTSBURGH Launches Pull Up A Chair, You Are Welcome Here Campaign Cabell-Huntington (WV) CVB Announces New Campaign for Tourism Springfield (IL) Tourism Bureau to Hit Iowa, Wisconsin in Digital Ad Campaign Other DMOs lead in development of their destination… Lackawanna County (PA) Announces Wine Trail Greater Johnstown/Cambria… 

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Email Marketing – Best Reads Week of April 29

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Besides the $1 to $44 ROI, it helps SEO. 6 Ways Email Marketing Can Amplify Your SEO Results Email is one of the most tried and true weapons in your digital marketing arsenal that can help you appeal to users and control the traffic and conversations on your website which appeals to Google. So let’s get started… 4 Essential Templates to Jumpstart Your Email Marketing The four must-have email types that every… 

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Tourism Best Practices – Week of April 29

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Elizabethtown (KY) Commissions 40-foot Mural for Visitor Center Augusta (GA) showcases destination in retail outlet In marketing campaigns, Puerto Rico launches a new campaign. Norton (TN) builds off of Woodbooger Williamson (WV) hosts Dirt Days to draw visitors Destination Burlington (NJ) will celebrate President Grant’s birthday In advocacy campaigns… Stevens Point (WI) hosts… 

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Email Marketing – Best Reads Week of April 15

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Email Marketing Beats Social Media Every Time Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why marketers need to focus more on email marketing. Back to Basics: Top Five Email Marketing Best Practices for Hoteliers While written for the hotel industry, these best practices can be utilized in any industry. Email Newsletter Ideas You Can Use to Engage Your Readers 7 newsletter ideas… 

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Tourism Best Practices – Week of April 15

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Thailand ‘Unboxes’ Various Tourist Experiences With New Campaign The campaign aims to drive awareness of Thailand as a preferred holiday destination by featuring the different experiences that the country can offer. Uber Drivers Wrap Cars with Tampa Bay Photos as Tourism Promotion Visit Tampa Bay is using ride-sharing to promote the destination within Florida… 

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Email Marketing – Best Reads Week of April 8

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with why. Why You Need to Include Email in Your Omnichannel Strategy As a marketer, you have to go the extra mile to capture your customer’s heart, mind, and share of their wallet (of course). In order to do so, and successfully, you need to break through the communication clutter. But how? Email. How to Improve Your Email Copywriting in 2019 Or use these tips How to Write Engaging Email Copy that Converts Both of the previous two articles… 

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Tourism Best Practices – Week of April 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Bowling Green (OH) Marketing Campaign Hits The Road The CVB is leading the charge on an overall community brand for the city called Think BG. Butler Co. (PA) Tourism Bureau Launches New Widget The bureau has launched an interactive digital mapping tool that aims to help visitors and residents plan the perfect day… 

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