DMAI - Back To You Marketing

Tourism Best Practices – National Travel and Tourism Week Edition

May 3, 2016
3 min read

It’s National Travel and Tourism Week in the United States. A week to spotlight the 15.1M jobs and $2.1T the industry generates for the U.S. economy. What a better week for our largest collection of Tourism Best Practices. These are innovative programs tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing to increase visitation in their destinations. We start outside the U.S. You’ve heard of multi-city or multi-county collaborations. How about multi-nation? Report: Jamaica, Cuba and the Dominican Republic to Forge Multi-Destination Arrangement Efforts to boost cooperation between Jamaica and Cuba in the area…

May 2, 2016
3 min read

As the 2016 presidential election season progresses, heated debates will ensue from cable news to the kitchen table. While partisan politics may get divisive, there’s one thing that anyone—blue, red or purple—can get behind this year: the power of travel in America. That’s why, as part of National Travel and Tourism Week (NTTW) 2016, May 1-7, our industry is campaigning for travel, and encouraging everyone to join us in supporting “Travel ’16.” Figuratively speaking, travel is the perfect presidential candidate: it’s a job creator, it’s pro-family and it’s good for our health. Here’s why: the $2.1 trillion travel industry supports…

April 28, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

April 28, 2016
5 min read

“Social media” suggests that we are sociable with those that like us, follow us or connect with us. However, as we get busier and busier, we too often either use a social media management tool like Hootsuite, schedule our posts/tweets and never review them after they are posted, or we quickly log on to Facebook, post and log off, never reviewing the interactions. We’ve shared a few ways to engage more through Twitter. As Facebook changes their algorithms and our posts appear in less and less news feeds, we focus on Facebook and – as our new definition of social…

April 26, 2016
2 min read

You’re just getting a knack of Facebook, just rid your Twitter account of the egg-head and now there’s Snapchat! One more social media platform to manage. But is Snapchat worth your marketing-strapped resources? That answer Twitter analytics and 16 other tips and suggestions: Does Snapchat Marketing Measure up against Other Social Media? With over 100 million daily active users who average 25 to 30 minutes of active screen time per day, the social network is far too large to be ignored. But Snapchat video marketing isn’t like any other video advertising platform. How to Use Twitter Analytics to Improve Your Engagement In…

April 26, 2016
4 min read

We all know the social media statistics: 198 google billion posts on Facebook, 55 quaple million tweets, 127.4 hoople billion pics on Instagram, and more pins than all of Oklahoma and Iowa’s wrestling programs combined. Social media is today what websites were in the 90s meaning if you’re not on social media, well, you’re not in business. But social media is, well, social. Try this: ‘sō shəl (verb) to design activities in which people engage with each other for pleasure – or in your situation – commerce! You won’t find that in Websters but we should. I have noticed a…

April 25, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Color This Rockford Area Convention & Visitors Bureau Idea Fun Rockford Convention & Visitors Bureau’s latest attempt to promote the city – a 32-page coloring book. Fun, different and just what we need… Palm Beach County Taps Some of Golf’s Greatest to Promote Tourism Tiger Woods, Jack Nicklaus, and five other famous golfers with homes and businesses in Palm Beach County are singing the area’s praises in a series…

April 21, 2016
3 min read

April 21, 2016
1 min read

(Stephen originally shared this in August, 2011. Being so conscience about customer service, we thought we would share…) I called to have our phone lines moved. Went through the automated system. Gave Mr. Computer my account number and address. First thing the live customer service representative asked for? Yep, my account number and address! I laughed and asked her if that hadn’t popped up on her screen. She said no. I then asked (nicely) then why did I have to give all my information to the computer? She said she didn’t know and shared they wonder themselves. It got me…

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