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Email Marketing – Best Reads Week of April 15

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Email Marketing Beats Social Media Every Time Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why marketers need to focus more on email marketing. Back to Basics: Top Five Email Marketing Best Practices for Hoteliers While written for the hotel industry, these best practices can be utilized in any industry. Email Newsletter Ideas You Can Use to Engage Your Readers 7 newsletter ideas… Read More »Email Marketing – Best Reads Week of April 15

Email Marketing – Best Reads Week of April 8

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with why. Why You Need to Include Email in Your Omnichannel Strategy As a marketer, you have to go the extra mile to capture your customer’s heart, mind, and share of their wallet (of course). In order to do so, and successfully, you need to break through the communication clutter. But how? Email. How to Improve Your Email Copywriting in 2019 Or use these tips How to Write Engaging Email Copy that Converts Both of the previous two articles… Read More »Email Marketing – Best Reads Week of April 8

Email Marketing – Best Reads Week of April 1

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with big news from Google and Gmail. Google officially unveiled AMP for Email, an extension of its Accelerated Mobile Pages project that aims to deliver for email recipients “an interactive, real-time experience that also keeps inboxes safe.” Here’s what email marketers need to know about AMP. Now back to regularly scheduled email marketing… Small Business Guide to Sending Marketing Emails Business News Daily spoke to marketing experts to find out exactly how to get your messages across. Basically, follow the five… Read More »Email Marketing – Best Reads Week of April 1

Email Marketing – Best Reads Week of March 25

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start by remembering when Facebook went down recently. Facebook was unavailable for 14 hours – a lifetime in today’s time. That day reminded us why email marketing is still so valuable To start your email campaigns, A 5-Step Introduction to Email Marketing for Beginners Check out the article above for a simple 5-step introduction to email marketing for beginners. Then use these Killer Email Marketing Planning Best Practices With 19 best practice examples the blog post above will help you… Read More »Email Marketing – Best Reads Week of March 25

The Most Effective Marketing Strategies

Is yours a top-3 strategy? What determines your marketing strategy? That “gut feeling”? “If it ain’t broke, don’t fix it”? Jump on all the latest trends without determining if it’s right for your product, service, or audience? CBS Small Business Pulse asked small business owners to rank their three most effective marketing strategies. What if those strategies were matched with research? The result either affirms your strategy or makes you question whether it should continue. 62% say Word-of-Mouth is a top-3 strategy. Smart, as 84% of consumers trust recommendations from friends and family. 34% say Email Marketing is a top-3… Read More »The Most Effective Marketing Strategies

Email Marketing – Best Reads Week of March 18

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start by understanding How Email Marketing Helps Your Business Growth 9 valuable reasons to use email marketing to grow your business. Now Understand The Basics Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Follow These Rules to Improve Your Email Marketing Campaigns Emails are a quick and effective way for businesses to keep in touch with their customers for continuing sales. But customers… Read More »Email Marketing – Best Reads Week of March 18

6 Ways To Add Video To Your Marketing

6 Ways To Add Video To Your Marketing Have you seen the volume of video being consumed? More than 500 million hours of videos are watched on YouTube each day! And video is converting viewers to consumers. 90% of customers say videos help them make buying decisions. We have shared video content ideas. 20 ideas here and 22 ideas here. Are you incorporating video into your marketing? Marketers who use video report revenue growth 49% faster than non-video users. Here are six ways to add video to your marketing initiatives: Social Media – of course. Social video generates 1200% more… Read More »6 Ways To Add Video To Your Marketing

Email Marketing – Best Reads Week of March 4

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts to Improve Your Email Marketing While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success. Here are 13 dos and don’ts for your email newsletters. Don’t #14 – don’t call it a “newsletter.” 7 Principles of Highly Successful Email Marketing 7 principles that will help you make the most of the next email campaign you’ll be working on. 8 Email Design Trends to Guide Your 2019… Read More »Email Marketing – Best Reads Week of March 4

Email Marketing Plan For A Year

36+ Content Ideas We all know email should be a part of our marketing plan. Very low investment. High ROI – $44 to $1. Better reach than social media. But it’s the “what to say“ that holds us back. We were asked to write an email marketing plan for RV parks. It wound up being the second most read blog this past year. But lest anyone believe those content ideas are strictly for RV Parks, we have prepared an email marketing plan for any industry. Here’s content ideas for each month for you to use to stay in touch with… Read More »Email Marketing Plan For A Year