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10 Ideas for Engaging Christmas Emails

With the ideas above, you can create an engaging, relationship-building, brand-building holiday email. An email people won’t be so quick to delete from their inbox!

Even More Creative Names to Rename Your Email Newsletter

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared… Read More »Even More Creative Names to Rename Your Email Newsletter

Top Marketing Reads of 2020

What were your peers reading in 2020? We count down the Top-10 Most-Read Marketing Blog Posts of 2020.

Most Valuable Marketing Channels

What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.

9 Marketing Strategies For a Comeback in 2021

If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.

Google Ads (Part 2) Tips to Creating Effective Search Ads

People are searching all the time and when they start searching for a business or organization like yours, you want to show up to increase their chances of them doing business with you. You especially want to make sure your business shows up at the top to increase their chances of seeing and doing business with you. That’s where Google Ads come in. They’re important to an online strategy to help you drive traffic and business. Marketing Charts reports Paid Search is second in media planned to be used. (Social Media and Display tied for tops.) We’ve shared what Google… Read More »Google Ads (Part 2) Tips to Creating Effective Search Ads

9 (More) Ways to Grow Your Email List and Grow Your Business

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why I have put together a collection of list growth ideas! Four other times we shared tips to grow your email list. 12 the first time. 6 the second time. 12 the third time. And 8 the last time. We’ve gathered 9 more tactics to grow your email list. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it… Read More »9 (More) Ways to Grow Your Email List and Grow Your Business

Marketing During the Coronavirus Pandemic – Immediate To-dos and Content Strategies

Does a small business do marketing during the COVID-19 crisis? Brendan Egan summarized the current state of things perfectly, “…these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business.” Consider what should be the goal of any business during any crisis – to stay alive. Any of these sound familiar? “There’s one word for ad spending: uncertain.” “The terrorism attack also led to cancellations of sporting events.” “The commissioner of baseball canceled all Major League games. The Emmy Awards were postponed. Broadway shows… Read More »Marketing During the Coronavirus Pandemic – Immediate To-dos and Content Strategies