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Customer Service – Actually, Customer “Experience” and 17 Tips to Improve It

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, first, perhaps we… 

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Customer Service – 10 Golden Rules, Hall of Shame and 7 Ways to Improve

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, two authors have… 

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Tourism Best Practices week of August 22

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Tourism App has IBM’s Watson Guide You Around Orlando The Visit Orlando app is designed to help visitors figure out what they want to do while in the city. Users can ask the app virtually any question within reason and receive helpful travel and booking tips in reply. Speaking of apps… Events Apps Take Cues from Tinder and Match.com to Engage Attendees New event apps use matchmaking algorithms… 

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Email Marketing – 8 Best Reads Week of August 22

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Here’s 6 Reasons Email Marketing is Still an Effective Tool Now, on to the tips to better your emails and campaigns… What Marketing Email Heat Maps Can Teach Us About Creating Eye Catching Emails [Infographic] Easy SMTP and EyeQuant teamed up together to evaluate a number… 

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Customer Service – Best Reads Week of August 22

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, in the spirit… 

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Customer Service – Learn from Richard Branson, Banking Industry and These 17 Tips

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, this week, learn… 

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Tourism Best Practices – 9 CVB Programs Drive Tourism

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tulsa Looks To Boost Tourism By Marketing Route 66 CVB takes the lead on identifying new strategies to draw tourists to the Mother Road. “Follow Your NOLA” Takes Over A New York City Subway Station Maine Joins With LL Bean To Attract Adventure Tourists Why Miami-Dade Has More Visitor Centers Than Any City in the U.S. Santa Monica at SkyLounge Brings the Santa Monica Experience to the Heart… 

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Customer Service – The Essential Soft List and 19 other Tips

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. 19 tips this week for improving customer service – especially to… 

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Tourism Best Practices – 7 DMO’s Programs to Boost Tourism

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Giant “M” to greet RAGBRAI riders in Muscatine CVB works with popular bike tour and local mechanics to develop art piece welcoming visitors. World’s Longest Yard Sale starts Thursday CVBs still in the event management business… Writer Visiting Helena for Book on Missouri River CVBs still in the FAM business… BCS Convention and Visitors Bureau – Be a Tourist in Your Own Backyard An “oldie but a goodie”…… 

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