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Email Marketing – 1 Ingredient, 3 Trends and 15 Tips

December 7, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. Want to know why your small business needs email marketing? Watch the video here. This Is the One Ingredient Your Email Marketing Needs Mobile has fast become the key ingredient in our email marketing strategy. And our recipe for success…

December 6, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Small Business: The Best (And…

December 5, 2016
2 min read

All eyes were on Gatlinburg last week as wildfires burned through resort areas. Good news when reports started to show that minimal damage was done to tourism attractions and facilities. Even more encouraging when Tennessee Tourism Commissioner, Kevin Triplett, declared that “Gatlinburg tourism will bounce back.” Our prayers continues for those affected by the wildfires. Now for programs tourism professionals are implementing to increase visitation in their destinations. We call them Tourism Best Practices. Survey to Guide Visitors Bureau’s Ads to Millennials The Greater Palm Springs CVB invests in research because the more the CVB knows about the visitors to…

December 1, 2016
2 min read

It’s December 1. While most of us are thinking Christmas, marketing professionals are thinking 2017. What changes in the year for 2017? What trends do you need to be aware of? Consider these: 5 Social Media Trends That Will Change The Game In 2017 Tom Ward spotlights five aspects or tools of social media that will continue to evolve in the year ahead. 7 Ways to Run Better Social Media Contests in 2017 The methods in the article above can help your contests become even more powerful in 2017 and beyond. 5 Ways Millennial Social Media Habits Will Change In…

November 30, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. As you plan your email marketing this holiday season, Don’t Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle With the holiday season quickly approaching, Steven Aldrich, Chief Product Officer at GoDaddy states how it’s the perfect time…

November 29, 2016
2 min read

There’s always one. The one customer that takes the fun out of your job. Never mind the regulars that ask about your family or holiday, or the pleasant faceless customers. That one rude customer can affect your whole day. A Florida Starbucks had to deal with one recently. How do you deal with rude customers? Here’s 3 Ways to Deal With Rude Customers Other great reads this week on customer service: From Good to Great: A Guide to Amazing Customer Service There are six customer service best practices that deliver the highest levels of satisfaction and quality, which ultimately result…

November 28, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Clock Tower Brick Sales Extended to Christmas The Rome, Georgia CVB leads the fundraising to repair an historic clock tower. Mobile Visitors Center has Tourism Staff Pumped The Tahlequah, Oklahoma CVB goes mobile with their visitor center. Convention & Visitors Bureau Holds Social Media Contest to Win Denver Broncos Swag Bag The Rapid City, South Dakota CVB is holding a drawing to win a Denver Broncos swag bag. To enter,…

November 22, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Now you’re ready to up your game and explore tools to aid in your social media marketing. Great! We have 47 tools and resources to comb through: 11 Helpful Social Media Tools for Marketers Third-party apps that can help you build your brand and audience through social channels. 21 Best New Social Media Tools to Try in 2017 The latest trending social media tools; a list of 21 products for marketers and teams…

November 21, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. Here’s Everything You Need to Know About Email Marketing in One Infographic Now let’s get started. Here’s a Simple Email Marketing Checklist The basics that you should know to create an email marketing campaign that wins the day. 6 Simple Email Marketing Tips:…

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Email Marketing – 1 Ingredient, 3 Trends and 15 Tips

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Email Marketing – Holiday Campaigns and Tips; 10 Other Tips

Customer Service – Dealing With Rude Customers; 5 Other Good Reads

Email Marketing – 35 Tips, Starter Checklist and Everything Infographic