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Social Media – Strategy, Targeting Demos, ROI and Video

December 22, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Next steps – strategy. Targeting each demographic through social media. ROI. And video. We’ve compiled articles on each. How To Boost Your Brand Through An Effective Social Media Strategy So how can you implement an effective strategy in our current social landscape? While there’s definitely no cookie-cutter approach to this, (the article above has) some tips to keep in mind. How to Market to Each Generation on Social Media [Infographic] There are huge…

December 21, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Perhaps email marketing should be part of your 2017 marketing plan. If you need help getting started, contact us and we’ll help coach you. If you’re already using email in your marketing and want to improve, click through to these great reads: Want BETTER Email Marketing In 2017? Focus on…

December 20, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. How to Fix Your Terrible…

December 19, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Cheap Trick ‘Dream Police’ Signs Could be Placed on Rockford Streets Signs designed to honor Cheap Trick that were taken down from state roadways likely will be put up on Rockford streets. Christmas Tour of Homes Provides Big Economic Boost Pella (Iowa) CVB partners with volunteers and homeowners in the community to feature four homes that are each decorated for Christmas. Houses of Worship Tour Set for Dec.…

December 16, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But the phone isn’t ringing off the hook. (We realize it’s 2016 and mobile phones aren’t on a hook and thus, can’t “ring off the hook.” Go with the ole phrase.) Your email inbox isn’t being flooded with business requests. “I thought this social media thing was the golden ticket, silver bullet!” Great reminder from Vincent Spivey of What Social Media Can and Can’t Do For You. Now, let’s improve your marketing… 9 Big Small Business Social Media No-Nos Social media marketers point out some of the biggest…

December 14, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Besides that, email is cool again – Email Marketing is Back in Style. So now let’s improve what you’re doing: Here’s What You Shouldn’t Do With Your Email Marketing This December If you plan on adding something to your email marketing campaign this December, make sure you avoid causing consumer headaches…

December 13, 2016
2 min read

Believe it or not, customer service is not simply smiling, greeting guests, saying ‘thank you,’ and answering questions. There is more too the act(s) of making the customer satisfied – and some times wow’ed! While the basics remain – smiling, saying ‘thank you,’ etc. – there are trends. Marketing Tech and Customer Think spotlights the 2017 trends: Five Emerging Customer Service Trends and What to Do About Them 2017 Customer Experience Trends Despite trends, let’s improve that customer service. Employee Skills Necessary for Excellent Customer Service We all know that extraordinary customer service is what sets a business a part…

December 12, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Greater Fort Lauderdale Convention & Visitors Bureau Launches A Destination First: Hello Sunny TV Network Network casts spotlight on growing appeal to affluent and millennial audiences with weekend debut during riptide music festival on Fort Lauderdale Beach Luzerne County Tourism Video in the Works Luzerne County’s Convention and Visitors Bureau is putting the finishing touches on a new video promoting the area’s amenities and attractions. Omaha Could Create…

December 9, 2016
2 min read

How well did your social media perform in 2016? CNBC spotlights some of the top social media campaigns in 2016: These Are the Social Media Campaigns that Actually Led to Business Success Buffer Social compiled The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017 So that’s the good. Here’s the bad. The Top 5 Social Media Marketing Mistakes Your Small Business is Making More tips: Proven Strategies To Boost Social Media Shares And Conversions The goal in this guide is to share five simple ways on how to improve social shares and conversions (clickthroughs), two vital…

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Customer Service – 8 Reads to Help

Tourism Best Practices – DMO Twist to Way Finding Signage and more

Email Marketing – 5 Reads and 39 Tips to Improve

Customer Service – Trends and 19 Ways to Improve