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Top Marketing Reads of 2018

  • 3 min read

What were your peers reading in 2018? Of the top 10 most-read blog posts by Back To You Marketing, only one was not about social media or email marketing. Video content ideas was the 7th most read article this past year. But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2018. #10 – Social Media Check-list for LinkedIn – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on LinkedIn. #9 – Before You Hit Send Email Checklist – After a mistake with our own email,… 

Email Marketing – Best Reads Week of January 7

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic] These statistics only prove why no business – regardless of its size and nature – should underestimate the value of email as a marketing tool. Email Marketing Trends to Expect in 2019 This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. There’s also these 40+ Powerful Email Marketing Statistics You Should… 

Email Marketing – Best Reads Week of December 10

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Importance Of Email Marketing For A Business The effectiveness of email marketing makes it one of the most suitable and effective ways of generating more revenue for your business. How To Make The Best Out Of Email Marketing A traditional email can do wonders for companies, but you must understand how to make it more effective. Tips That Will Improve Engagement with Your Email Campaigns There are ways that you can improve engagement with your email campaigns… 

Email Marketing – Best Reads Week of November 26

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Get Your Emails Ready For The Holidays With These 10 Email Templates Professionally-designed holiday email templates you need to save time and stand out in your customers’ inboxes. 3 Ways To Rock Your Small Business Holiday Marketing, Starting Right Now 3 powerful ways to rock your digital marketing this holiday season, even if you are just getting started. Automated Email Campaigns to Maximize Revenue During the Holiday Shopping Season There are several tried-and-true methods to harness the power of automated… 

Email Marketing – Best Reads Week of November 19

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Make Your Emails Shine Bright During ‘Gray November’ The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. Stop Monthly Newsletters: Learn How to Make The Most of Your Email List Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Apply the 80/20 Rule to Optimize Your Email Marketing 80 percent of sales… 

Email Marketing – Best Reads Week of November 12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: To remind us of the power of email, this tongue-in-cheek headline: Email is Dead, Long Live Email Email is declared dead fairly regularly, yet it’s still the most effective marketing channel for organisations today, says Ross Sibbald. Now for some tips, Better B2B Email—10 Quick Tips At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI. Nine Top Tips To Improve Any Email Marketing Campaign Nine tips to create an email marketing… 

Email Marketing – Best Reads Week of October 29

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Inspiring Inbox: Email Best Practices that Encourage Opens and Clicks With every email campaign you research, create, test, and send, you have to focus on basic email marketing best practices in order to ensure your message has a shot at reaching your audience. The link above has a infographic full of tips and best practices. You can also try these 5 Tips to Boost Your Email Click-Through Rate Legacy brand? These five are just for you… Five Tactics to… 

Email Marketing – Best Reads Week of October 15

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Strategy Plan If you own a business and you need help with your email marketing strategy plan then you’ll appreciate the article above! Seven steps to plan the best email marketing strategy. 5 Ways to Get More Email Sign-Ups How do you persuade customers to sign up for your email list? Use the five strategies in the article above to get more customers on your email list and keep them there longer. How to Send Emails… 

Email Marketing – Best Reads Week of October 8

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Ways to Beat Your 2018 Email Goals Right Now Actionable resources that will help you increase your engagement, fine-tune your email copy and design, and exceed your end of year email goals. How To Send Email Marketing Campaigns That Stand Out Learn how in this quick video excerpt from a Getting Started with ActiveCampaign course. ClickZ’s Guide to Email Marketing Triggered Messages According to the Data & Marketing Association, triggered messages account for more than three-quarters of…