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Tourism Best Practices – Week of November 19

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Visitor Centers in the news this week. Springfield (MA) opens a new VC. Hannibal (MO) starts construction on their TIC. And Denton (TX) offers Denton-centric gift service out of their welcome center. Many DMOs winning awards for their marketing. Finger Lakes Regional Tourism Council (NY) for Excellence in Overall Tourism Marketing Aberdeen… 

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Email Marketing – Best Reads Week of November 12

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: To remind us of the power of email, this tongue-in-cheek headline: Email is Dead, Long Live Email Email is declared dead fairly regularly, yet it’s still the most effective marketing channel for organisations today, says Ross Sibbald. Now for some tips, Better B2B Email—10 Quick Tips At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI. Nine Top Tips To Improve Any Email Marketing Campaign Nine tips to create an email marketing… 

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Social Media – Best Reads Week of November 12

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 12 Social Media Mistakes Which are Damaging Your Business [Infographic] Even if you’ve been working in digital marketing for some time, it’s worth going over the listing to ensure you don’t slip-up and cause problems for your business. Social Media Mistakes All Small Business Owners Should Avoid Social media can be a small-business owner’s best friend–or worst enemy. The mistakes in the article above can leave you in serious trouble. Five Common Social Media Marketing Mistakes to Avoid… 

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8 (More) Ways to Grow Your Email List and Grow Your Business

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When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. Three other times we shared tips to grow your email list. 12 the first time. 6 the second time. 12 the third time. We’ve gathered 8 more tactics to grow your email list. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes.… 

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Customer Service – Best Reads Week of November 12

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Is There A War On Good Customer Service? “Good customer service” should not appear anywhere on your brand or business materials. Ever. That’s because “good customer service” isn’t a feature or benefit that you can offer—it’s an expected component of doing business. Why Stellar Customer Service is Integral to Your Business’ Success The biggest mistake a business owner can make is focusing too much on profit margins and not enough on customer satisfaction, which should always be a company’s most… 

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Tourism Best Practices – Week of November 12

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   UnDiscover Australia Campaign Launched to Attract the Globetrotting Indian Tourists to the Continent New York, Puerto Rico Destination Marketing Organizations Sign Partnership Other campaigns and/or tourism packages include… Miami’s Holiday Welcome Weekend Visit Temecula Valley’s Stress-Free Thanksgiving Getaway Alpharetta’s Women’s Weekend DMOs rebranding include… Pasco County (FL) as sports tourism destination Clinton… 

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Email Marketing – Best Reads Week of October 29

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Inspiring Inbox: Email Best Practices that Encourage Opens and Clicks With every email campaign you research, create, test, and send, you have to focus on basic email marketing best practices in order to ensure your message has a shot at reaching your audience. The link above has a infographic full of tips and best practices. You can also try these 5 Tips to Boost Your Email Click-Through Rate Legacy brand? These five are just for you… Five Tactics to… 

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What Is A Landing Page? Benefits and Tips

  • 4 min read

Want to drive traffic, build your brand and email data base, and increase conversions? Consider using landing pages within your website. Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same. Landing pages, however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages. Landing pages are built to drive traffic for a specific marketing campaign goal. They lead customers to a specific product, service, or offer, and encourages them to take action. Landing pages benefit your business because more conversions typically lead… 

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Social Media – Best Reads Week of October 29

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It If you can work on the six things in the article above, you can rest assured of an increase in the effectiveness of your social media efforts. Three Social Media Best Practices For Business Development Best practices businesses should apply to get the most out of their social media marketing strategies. 5 Ways (Not) to Lose Followers on Social Media The above… 

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