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Customer Service – Best Reads Week of July 24

July 24, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: The Retailers Offering the Best Customer Service Are… Shop the retailers on this list and make note of their customer service. Then model that in your business. To improve your customer service, start with The Biggest Customer Service Fails An expert shares how to stop them from happening to you. 5 Tips For Improving Customer Care Good customer service starts with a genuine desire to delight your clients. 5 Ways Great Customer Service Can Be Your New…

July 23, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” First-Ever Susquehanna Folk Festival To Celebrate Folk Culture With Music, Dancing and Storytelling The two-day festival in York County PA came about as a result of a grant given by the CVB. New Orleans and Company Launches 14th Annual COOLinary New Orleans Restaurant Month The campaign, with more than 100 participating restaurants, highlights…

July 19, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How Your Small Business Can Use Email Marketing to Drive Revenue Five actionable tips you can use to maximize your email marketing and get your register ringing. How to Craft an Email Newsletter That Gets Marketing Results Simple read on why email still works, how to craft an email blueprint, and ways to make your newsletter more effective. (Even some “don’t dos.”) But don’t call it a “Newsletter!” 4 Ways to Leverage Email Marketing For Audience Engagement Try…

July 18, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: What 10 Social Media Professionals Say Should Be Your Top Priority Right Now The author asked 10 social media professionals to name “the ONE thing that marketers must do this year to stay ahead of the curve in social media.” The article above has what they said. Six Lasting Principles That Drive Social Media Success Social media mavens and members of The Oracles share the tactics they use to grab attention, nurture engagement and attract conversions. Why You Need a Social Media…

July 17, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Customer Experience Is The New Brand The company may define its brand promise, but it is the customer who decides whether or not the company delivered on its promise. There’s a lot riding on delivering a positive customer experience. Be consistent, and build your brand through satisfied customers. A Better Customer Experience In The Future? You Can Bet On It The future is not as bad as you would think, despite our current customer service malaise. Our…

July 16, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Estevan (SK, Canada) Launching Selfies Spots Experience Estevan (SK, Canada) Selfie Spots aims to highlight the best places to take a selfie. 24″ stickers have been placed around the destination. The stickers include footprints where you can stand to get the best selfie. He Ate At All 50 Downtown Akron Restaurants and Has A…

July 13, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Six Reasons Email Marketing Still Rocks (And Will Keep on Rocking!) Email marketing keeps on making a big, exciting noise. And the article above has six reasons why that’s likely to be the case for a long time to come. The Ultimate Hack For Building Your Email Database Long read, but great tips to helping build your email database. 5 Email Marketing Best Practices Written for the car wash industry, these five tips apply to any industry. Also, what…

July 12, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: A Beginner’s Guide to Building Your Social Media Presence Small businesses will need to work hard in order to create a strong social media presence. The article above has a few simple steps will place you on the right path. Then, Use These Tips to Boost Your Social Media Reach If Facebook advertising seems complex and overwhelming to you as a business owner struggling with your online marketing, you are not alone. The article above has 10 simple tips on…

July 11, 2018
4 min read

Having taught customer service classes for more than five years through the Certified Tourism Ambassador program, speaking at conferences, and having secret shopped destinations and their attractions, restaurants, and hotels, it’s rare for me to frequent a retail store or restaurant and not think “they could have smiled more,” “they could have said that differently,” “they could have…” “they should have…” I never give an online review so no store or restaurant will ever get one star for their customer service. Unfortunately, I never leave positive reviews even knowing the power of online reviews. I truly wonder if the headlines are…

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Customer Service – Best Reads Week of July 24

Email Marketing – Best Reads Week of July 16

Customer Service – Best Reads Week of July 16

Email Marketing – Best Reads Week of July 9

Light At The End Of The Customer Service Tunnel