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Customer Service – Best Reads Week of August 20

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, why the weekly (we post these weekly) reminder of customer service? Because Google Finds Customer Service Beats Loyalty Programs Travelers are starting to place a higher priority on customer experience over loyalty programs. Google’s data just proves it. Three Ways To Step Up Your Customer Service Take a step back and think about how you can freshen your approach to customer service, specifically by considering the three tips in the article above. 3 Bad Habits… 

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Tourism Best Practices – Week of August 20

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of tourism best practices than the State Tourism Director of the Year.  Congratulations to Sara Otte Coleman, North Dakota’s State Tourism Director! US Travel recognizing the destination marketing leader at ESTO. Other Tourism Headlines: A Peek Into Uganda’s Tourism Marketing Strategic Plan Elgin Area Convention and Visitors Bureau Plans… 

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Email Marketing – Best Reads Week of August 13

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing is an effective marketing channel, Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email and New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and Revenue Growth To optimize your efforts and realize the ROI and revenue growth, Email Marketing Best Practices: Tips To Become A Better Marketer Some of the best email practices for 2018 and a brief on the businesses that practice… 

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Social Media – Best Reads Week of August 13

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Prioritizing Social Media as a Business Strategy Considering which social networks you should prioritize? What types of content should you share? How should you measure success? Five Tips For Making The Most Of Your Social Media Engagement Strategy Social media marketing can only work if you do it right or follow the basic rules of activity as well as engagement. Simple Ways to Enhance Your Brand on Social Media Tips to create great visuals on Twitter, Facebook, Instagram,… 

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Customer Service – Best Reads Week of August 13

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, a reminder Why Great Customer Service Matters It matters because customer service is generally so poor nowadays that some ponder Is Customer Service Dead? (It’s not.) In fact, we’re reminded Customer Service is Always Number 1 It also Goes a Long Way So improve your customer service. Read how to Create A Differentiated Customer Experience An interview with the CEO of Celebrity Cruises, Lisa Lutoff-Perlo, to better understand how she and her company have been able to build… 

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Tourism Best Practices – Week of August 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Sex Still Sells: Lithuania Capital Vilnius The ‘G-spot of Europe’ in Ad Campaign Would your DMO be brave enough to run this campaign? The raunchy tag line alongside an image of a woman lying on bed sheets printed with the map of Europe, grasping a handful of fabric where Vilnius is located, appears on… 

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12 Tips to Use Social Media to Grow Your Email List and Grow Your Business

  • 4 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. Twice before we shared tips to grow your email list. 12 the first time. 6 the second time. We’ve gathered 12 more tactics to grow your email list. These twelve utilize your business’ social media outlets. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people… 

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Email Marketing – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing an effective marketing channel, here’s Why Email Still Reigns Supreme The infographic gives eight reasons for email’s effectiveness. How To Structure Your Email Program To Retain Customers Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Five Ways Your Dealership Can Use Email Marketing To Increase Sales While written for the auto industry, the tips in the… 

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Social Media – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media We’ve seen businesses growing their organic reach on social media in the last few years. How? Read the article above. Know that even if reach is down, it’s still helping SEO. Facebook Releases New Report on the Benefits of Using Social in Combination with SEO The report suggests that using Facebook ads in combination with your SEO process can drive significantly better results.… 

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