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Social Media – Best Reads Week of April 16

April 18, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 14 Social Media Advertising Lessons Inspired By Vero’s Success 14 colleagues weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. How Your Social Media Can Stand Out From the Crowd (VIDEO) By following these tips you will be able to build a solid social media following that stands out from the crowd. This Is How to Blow Up Your Business on Social Media The two secrets you need to know…

April 17, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Bad Customer Service Ruining Shoppers’ Lives New survey – 68% of consumers are fed up with poor customer service and they would buy more from brands if they upped the customer service experience. How LEGO Customer Service Wins Back Upset Customers: A Simple Recovery Approach Works Wonders How LEGO brings a customer closer to the brand with a simple customer service letter. What’s the Cost of Disconnected Customer Service? If customer service is disconnected from the rest of…

April 16, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVBs look to enhance their communities in unique ways… McPherson (KS) through Barn Quilts The CVB hosted an event to paint barn quilts so more would be in the community. The Springfield (IL) CVB partners with the state to re-open Historic Lincoln Offices. The Bloomington-Normal (IL) CVB shares the cost of a sports marketing study. Kalispell (MT) hosts an event to boost international tourism Shreveport-Bossier (LA) hosts…

April 12, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, Why You Shouldn’t Overlook the Power of Email? This article explains why marketers should not overlook the power of the email channel, and why it should be considered holistically among brands’ entire marketing and media mix says. Before you start email campaigns, set goals. To help set them, 2018 Email Marketing Goals [Infographic] From an email benchmark report, a range of key findings which can help you optimize email performance in line with broader usage trends. Don’t call…

April 11, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 4 Elements of a Strong Social Media Strategy When thinking about structuring a strong social advertising strategy, you’ll want to include four specific elements. Three Signs It’s Time To Pivot Your Social Media Program Three triggers to look for when identifying a need for change in your social media program. As Facebook Shifts, Instagram Emerges As A New Home For Brands For businesses seeking to stay ahead of the social curve, the article above has why doubling…

April 10, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 4 Trends Customer Service Teams Are Using to Kill the Competition Forget the sales pitch at the end of the article, focus on the four trends savvy customer service teams are actively embracing to create an outstanding customer experience, bring in more revenue, and create repeat business. Baby Steps: Make These Simple Changes To Improve Your Customer Service The items on Micah Solomon’s list are all small or small-ish, they’re far from trivial and they’re all worth undertaking!…

April 9, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tug Valley (WV) CVB looks to open pop-up art gallery Cabell-Huntington (WV) CVB to Install “Functional Art” Brochure Rack at Airport Emerald Coast CVB (FL) installs a 210-gallon saltwater aquarium at their Welcome Center Destination Niagra helps with a local park; adds branding to park. Hilton Head looks to expand tourism on bicycles Jefferson City (MO) CVB funds development of attraction (old prison) through concert The Perry County…

April 5, 2018
2 min read

We don’t brag much. We don’t boast about completed projects. We probably should. Heck, we know our portfolio needs updated. We try to keep our pride in check. But allow us to reflect for a moment as we hit a milestone – our 500th blog post! Who knew there was that much to write about! Stephen started sharing summaries of TIAK board meetings with members. Then it was summaries of conferences for colleagues in smaller offices that may not have had it in their budget to go to conferences. Those were shared via email. The first blog post online was a post about character. “I like that actually,” reflected Stephen. “At…

April 4, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Starting From Scratch: The Simple Guide To Social Media And SEO Success How to ride an already existing viral wave. Don’t just create content and hope it goes viral. Use content that has proven to be viral and then post it to your website and social media accounts to gain web traffic and followers. Eight Types Of Social Media Posts To Share — Other Than Company News Ideas for social media content you can post when your company is in…

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Customer Service – Best Reads Week of April 16

Email Marketing – Best Reads Week of April 9

Customer Service – Best Reads Week of April 9