Marketing - Back To You Marketing

Tourism Best Practices – Week of January 29

January 29, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Namibia Achieves Global Fame After Trump Blunder In a brilliant response to President Trumps reported derogatory remarks about countries, Namibia tourism launches campaign. Is your office prepared for such a response? Grants To Encourage People To Take A Day Off We’ve seen grants for marketing and beautification, but Virginia launches grant program in support of U.S. Travels Project: Time Off initiative. Interactive Map In Works To Tell Broader…

January 25, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Got A Few Minutes? Do A 5-Point Email Audit Columnist Ryan Phelan walks you through a five-point email audit to help you understand what’s working and what needs to change. 6 Ecommerce Email Marketing Best Practices For Growth LOOOOONG read but it provides some best practices which are most important for your bottom line. Ways To Optimise Your Email Marketing Campaign in 2018 Some of the best techniques to optimisation, drawing in as many eyeballs and garnering the most…

January 24, 2018
1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Of course the biggest buzz is still Facebook’s change in algorithm (again.) We offered thoughts on the changes, what it means and 10 directions to take. Facebook News Feed Changes – What It Means and 10 Directions To Take Only two other reads this week, but good ones… Why It Is Time To Take A Systematic Approach To Social Media Marketing The author suggests it’s time to take a systematic approach when implementing your creative, distribution and campaign management.…

January 24, 2018
4 min read

So Facebook is changing – again. There were 15 significant changes last year so a change should not be a surprise. This one however IS significant to business pages! Facebook is changing the algorithm to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. That’s your page. Your Business page. These updates will result in fewer public posts from pages landing in users news feeds. Expect your organic reach of your Facebook page to drop (even more.) What prompted this? Social Media Examiner Founder Mike Stelzner speculated in Boss Magazine: “(Mark) Zuckerberg wants people to feel good about…

January 23, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: We start with arguably the biggest news in customer service this week – Amazon Go’s cashier-less grocery. What does it mean for customer service? Craig Johnson with good insights. Solid Customer Service Should Appear Effortless, Exceptional The objective is clear: Deliver service to your customers with vigor and intent with the objective of making the experience so exceptional that your competition pales in comparison. How Customer Service Can Turn Angry Customers into Loyal Ones Harvard researchers found…

January 22, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Johnson City (TN) Convention & Visitors Bureau Earns International Acclaim for Southern Dozen Ad Partnerships continue to develop… Jamaica, Mexico Sign MoU on Multi-destination Tourism New technology… Visit Lindsborg (KS) Through New App Research, research, research… Oklahoma City Convention & Visitors Bureau Survey To Identify Tourism Strengths And Gaps Johns Creek (GA) Begins Performing Arts Center Feasibility Study Colorado Springs Residents Asked How to Draw Visitors Another grants program… Akron/Summit Convention…

January 17, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Of course the biggest news is Facebook’s change in algorithm (again.) Here’s three good reads on the change and what it means for brands. What the Big Facebook News Feed Changes Mean for Brands Facebook and Snapchat Updates: Taking the “Media” out of Social Media How Facebook’s Latest Changes Impact Influencers And The Future Of Social Media Marketing As for strategy, tips and trends… Last Minute Additions to Your 2018 Social Media Strategy A few last-minute additions for…

January 16, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: The Importance of Customer Service Business is business, but to truly be successful, the key is how many customers you can get and more importantly keep, with the lowest cost of doing business. Customer satisfaction is the easiest way to acquire repeat business. Is ‘Wow’ Customer Service Worth The Effort And Expense? Micah Solomon asks does creating wow customer service moments really benefit a business? Or is it more a feel-good waste of time? The New Skills…

January 15, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Smithfield Is For Lovers – And A New Permanent Exhibit Proves It CVB leads initiative to bring branded art piece to the community. Texas Rangers Golf Club Will Be The New Name for Arlington’s Ditto Course The CVB drives vision of a partnership to create this marketing and promotional opportunity between the City, ACVB (Arlington Convention and Visitors Bureau), UTA and Texas Rangers. Alton Receives Network to Freedom Passport…

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Email Marketing – Best Reads Week of January 22

Customer Service – Best Reads Week of January 22

Customer Service – Best Reads Week of January 15