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Social Media – Best Reads Week of December 18

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Six Surefire Ways To Increase Engagement On Your Social Media Posts Tactics to help you increase engagement on your social media posts, resulting in more reactions, comments, tagging and shares. 4 Tips to Revamp Retail Social Media Strategy for the Holiday Season and Beyond How can retailers be prepared on social media? The article above has four tips to improve social media strategy for the holiday season and beyond. How To Set Up a Timesaving Social Media Workflow… 

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Customer Service – Best Reads Week of December 18

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: The Secret Behind Great Customer Service: One Thing You Must Do It may be easier than you think to win over shoppers as long as you can deliver on the key factor that creates an exceptional customer experience: quickly responding to customer problems with knowledgeable assistance. 7 Essentials of Great Customer Service The goal of customer service is to transform an unhappy customer into a customer who feels thrilled about how well they were taken care of. 10… 

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Tourism Best Practices – Week of December 18

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Manitowoc (Wisc.) Visitor’s Bureau Hosts Photo Contest Experience Olympia & Beyond Wins Award for New Website The site awarded a Silver Davey Award from by the Academy of Interactive and Visual Arts (AIVA) Visit Albuquerque Unveils New Website Bellefonte Chamber Looks Toward Mobile App to Help Visitors The Wichita Falls Convention and Visitors Bureau Redesigns Visitor Center The news video provides glimpses of the new look including a large… 

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Email Marketing – Best Reads Week of December 11

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Test ‘n Learn Ideas For SMBs To Improve Email Marketing Results There are simple “test and learn” email campaigns that you can and should implement on a regular basis to try and see what might be the right mix of tactics to meet your company’s specific objective. The article above has good examples that any SMB can use today. 15 Email Marketing Best Practices That Will Maximize Returns Want to make the most of your email marketing?… 

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Social Media – Best Reads Week of December 11

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 7 Best Social Media Channels for Business Marketing With so much variety currently on the market, it can prove challenging to select the right social media channels for your business needs. The article above reviews the top 7 best social media channels for business marketing. 6 Mistakes to Avoid When Building Your Social Media Campaign With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand. If… 

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Customer Service – Best Reads Week of December 11

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: With the holidays upon us, what are the Holiday Customer Service Essentials The essential tips to superior customer service during the holidays. If you can only find the strength to do a few, these are the eight. Five Steps to Begin a Customer Experience Program at Your Company In corporate programs, there are still lots of things that can and do go wrong. In the article above are five major perils that can derail the customer’s experience. 15… 

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Tourism Best Practices – Week of December 11

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We Want You Back, Ciudad Juárez Tells Tourists A campaign seeks to remake the city’s image to encourage visitors to return. Discover Long Island Introduces Off-season Campaign Discover Long Island kicked off its first off-season campaign, “Tis the Season to Discover Long Island.” Aimed at enticing locals and visitors alike, the campaign promotes the region’s winter and holiday attractions, and family and romantic getaways – as well its off-season… 

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Email Marketing – Best Reads Week of December 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Best Practices for Small Businesses It’s hard to ignore the power of email marketing for a small business. From sending helpful resources to announcing specials and promotional alerts, a good email strategy will help nurture your lead into a customer, or delight an existing customer. 5 Strategies to Skyrocket Your Email Newsletter to the Next Level A few basics tips on what you can do to improve your next email newsletter. 4 More Ways to Make… 

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Social Media – Best Reads Week of December 4

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: CMO One-to-One: How Papa John’s Uses Social Media to Change Brand Perception CMO of Papa John’s International, Brandon Rhoten spoke with eMarketer’s Debra Aho Williamson about why he believes marketers can and should use social media to enact broad changes in brand perception. Speaking of having an “edgier voice” on social media, here are 12 of the Sassiest Brands on Social Media Be careful young padawan, as Brandon says in the article above, “you have to understand your… 

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