Skip to content

Customer Service – Best Reads Week of April 15

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Over 800 CEOs Say This Is the Best Growth Strategy During an Economic Slump What experienced CEOs understand is that whether you aspire to enter new markets, win new business or sell more to existing accounts, you need to be relentlessly focused on customers. Customer Service Expectations Are Rising – Is Your Business Keeping Up? Customers’ expectations for service continue to rise, and the quality of your customer service can make or break your business,… 

Read MoreCustomer Service – Best Reads Week of April 15

Tourism Best Practices – Week of April 15

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Thailand ‘Unboxes’ Various Tourist Experiences With New Campaign The campaign aims to drive awareness of Thailand as a preferred holiday destination by featuring the different experiences that the country can offer. Uber Drivers Wrap Cars with Tampa Bay Photos as Tourism Promotion Visit Tampa Bay is using ride-sharing to promote the destination within Florida… 

Read MoreTourism Best Practices – Week of April 15

Email Marketing – Best Reads Week of April 8

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with why. Why You Need to Include Email in Your Omnichannel Strategy As a marketer, you have to go the extra mile to capture your customer’s heart, mind, and share of their wallet (of course). In order to do so, and successfully, you need to break through the communication clutter. But how? Email. How to Improve Your Email Copywriting in 2019 Or use these tips How to Write Engaging Email Copy that Converts Both of the previous two articles… 

Read MoreEmail Marketing – Best Reads Week of April 8

Don’t Forget About Radio

  • 2 min read

Two hundred and forty-seven million. Look at that number again: 247,000,000. “Yeah? So? What’s that number mean to me?” you ask. That’s the number of people that listen to radio every week. Think about that: 247 million people listen to radio EVERY WEEK. There’s this perception that all the newer digital audio services outrank radio. Nope. AM / FM radio reaches more Americans each week than TV, Smart Phones, personal computers, internet connected devices, or tablets (Radio Advertising Bureau). “OF COURSE radio reaches Baby Boomers! We grew up on radio! What about those pesky kids and young adults?” Yep. Radio… 

Read MoreDon’t Forget About Radio

Social Media – Best Reads Week of April 8

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Steps to a More Effective Social Media Marketing Strategy [Infographic] The team at Plexxie have put together an infographic, which takes inspiration from Hootsuite’s list on how to create a more effective social media marketing plan. And if you’re specifically targeting Gen Z, How Brands Can Connect with Gen Z through Social Media Marketing A look at the behaviors which have lead to brands like Revolve honing their strategies for this demographic. Visual Content Creation Tools for Stunning Social Media Campaigns… 

Read MoreSocial Media – Best Reads Week of April 8

Customer Service – Best Reads Week of April 8

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 5 Essential Tips For Your Business’ Online Customer Service Following these 5 tips will help attain long term, loyal customers with minimal hurdles on the way to success. And they’re just as good off-line as they are on-line. 6 Customer Service Pitfalls and How to Avoid Them From a Forrester Research report, a number of other very common customer service pitfalls and how savvy CX pros overcome them. Examples of How Customer Service Pays Off The… 

Read MoreCustomer Service – Best Reads Week of April 8

Tourism Best Practices – Week of April 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Bowling Green (OH) Marketing Campaign Hits The Road The CVB is leading the charge on an overall community brand for the city called Think BG. Butler Co. (PA) Tourism Bureau Launches New Widget The bureau has launched an interactive digital mapping tool that aims to help visitors and residents plan the perfect day… 

Read MoreTourism Best Practices – Week of April 8

Email Marketing – Best Reads Week of April 1

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with big news from Google and Gmail. Google officially unveiled AMP for Email, an extension of its Accelerated Mobile Pages project that aims to deliver for email recipients “an interactive, real-time experience that also keeps inboxes safe.” Here’s what email marketers need to know about AMP. Now back to regularly scheduled email marketing… Small Business Guide to Sending Marketing Emails Business News Daily spoke to marketing experts to find out exactly how to get your messages across. Basically, follow the five… 

Read MoreEmail Marketing – Best Reads Week of April 1

Social Media – Best Reads Week of April 1

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Tips for Optimizing Social Media Success for Your Business Five tips to help your organization become socially savvy and get results. 3 Social Media Hacks Every Small Business Owner Should Know Integrate these three social media hacks into your small business’ growth strategy, and you’ll be impressed at how quickly your audience engagement rates start to soar. Social Media Habits That Will Help Your Brand Thrive Forbes’ Rhett Power connected with a few entrepreneurs and business leaders to… 

Read MoreSocial Media – Best Reads Week of April 1