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Customer Service – Best Reads Week of March 18

March 19, 2019
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Getting Customer Service Right Short read that nails it! While the rules are the rules, customers want to feel someone is listening who takes time to understand their situation. Customer Service vs. Customer Experience: What’s The Difference? One important component of delivering a winning CX is navigating the difference between the customer experience and customer service. The article above has a quick introduction. Is Burnout Destroying Your Customer Service Strategy? How can burnout among customer service…

March 18, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” A beach destination – especially one with the word “beach” in their city name – promoting visitors go Beachless? Virginia Beach with a new campaign. Other campaigns include… Vanuatu (New Zealand) Launching Campaign to Attract More Foreign Tourists Washington Holds Tourism Promotion Event in Beijing Video: Gift Bags, T-shirts Promote Aberdeen (SD)…

March 14, 2019
3 min read

6 Ways To Add Video To Your Marketing Have you seen the volume of video being consumed? More than 500 million hours of videos are watched on YouTube each day! And video is converting viewers to consumers. 90% of customers say videos help them make buying decisions. We have shared video content ideas. 20 ideas here and 22 ideas here. Are you incorporating video into your marketing? Marketers who use video report revenue growth 49% faster than non-video users. Here are six ways to add video to your marketing initiatives: Social Media – of course. Social video generates 1200% more…

March 12, 2019
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Start with a video. A short one! 3 Customer-Service Tips That Will Ensure Repeat Business 60 seconds on how to treat your customers right. What 10 Customer Service Stats Can Teach You About Improving Your Business The author has put together ten statistics that will teach you a thing or two about improving your business. 4 Ways a Small Business Can Step Up Customer Service You CAN offer an upgraded customer service experience if you do…

March 12, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The hot topic is Facebook with the proclamation that it’s the “beginning of the end” for the social media outlet. Mark Zuckerberg blogging about the company’s newly stated direction and here’s Recode’s take on the comments. NBC reporting Mark Zuckerberg to Shift Facebook Toward a ‘Privacy-focused’ Platform So what’s the future? TikTok. It’s Rewriting the World John Herrman in the NY Times shares what the video app is all about. As far as social media marketing tips… Eight…

March 11, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Find your unique story and promote it! That’s why the Braxton County CVB (WV) is getting behind “UFO Tourism.” CVB opens the Flatwoods Monster Museum. In other campaigns, Belfast Launches Dedicated Business Tourism Campaign Croatia Launches 2019 Preseason Marketing Campaign Akron (OH) Pitches Double Play Akron Campaign Tourism WA Outlines Key Activity…

March 7, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts to Improve Your Email Marketing While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success. Here are 13 dos and don’ts for your email newsletters. Don’t #14 – don’t call it a “newsletter.” 7 Principles of Highly Successful Email Marketing 7 principles that will help you make the most of the next email campaign you’ll be working on. 8 Email Design Trends to Guide Your 2019…

March 6, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Here’s What You Need to Know About the Google+ Shut Down What does the Google+ shutdown mean for users like you? How will it affect social media marketers and businesses? But most importantly, what do you need to do to prepare for the shutdown? Let’s take a look. 7 Biggest Challenges of Social Media Management (#SMTLive Recap) 65+ social media managers around the world to talk about what it is like managing a brand’s social media presence —…

March 4, 2019
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Before we get to tips to improve customer service, dispel 3 Customer Service Myths The article above has some of today’s most popular customer service myths, as well as modern ways to boost customer loyalty and satisfaction. To Deliver Great Customer Service, Focus On The Three Things That Really Matter Your firm can offer great service if you get your game right. Peak Support CEO, Jonathan Steiman, shares the three things that really matter. 6 Customer…

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Customer Service – Best Reads Week of March 18

Customer Service – Best Reads Week of March 11

Email Marketing – Best Reads Week of March 4

Customer Service – Best Reads Week of March 4