Marketing - Back To You Marketing

Social Media – Draft a Plan, Instagram Promotions and More Trends

February 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But now you need a plan. This week’s compilation of articles starts with a 6 step plan. We include how to do an promotion on Instagram, more social media trends – 15 of them!, and 5 ways to simplify your social media marketing. 6 Steps to Create a Bare Bones and Profitable Social Media Plan You want to take action only after you have a solid initial plan to act on; otherwise, you’ll end up doing things that don’t produce any results and only waste your time. Instagram…

February 8, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Emerald Coast Launches “Gulf-to-Table” Movement The Emerald Coast Convention & Visitors Bureau (ECCVB) is instituting an ongoing campaign that celebrates the area’s authentic gulf cuisine and the fishermen who make it possible. Detroit CVB to Focus on Attracting International, Industry Vertical Events The bureau will focus on bringing events in key vertical markets including engineering, automotive, technology and pharmaceuticals to Detroit in the coming year. Bryan-College Station Convention…

February 3, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 41 tips, trends, hacks and must-haves: 15 Email Marketing Tips for Valentine’s Day Recently I have analyzed a bunch of V-day newsletters. Some thoughts came to my mind and I would like to share them with you. These are my tips…

February 3, 2016
2 min read

Video should be a part of your marketing strategy. Not a fully-produced, multi-location, actors hired, 4 minute mini-movie. A 60-second “selfie” will suffice. Read more below plus key performance indicators (KPIs) to help gauge the work you’re putting into social media. And finally how to do research through social media. Is Video Your Next Social Media Step? Why video as the next social media step? And why YouTube? Sue Kirchner says there are some very good reasons. The Top 26 Social Media KPIs Marketers Can’t Ignore How do you measure social? This is where KPIs, or “key performance indicators,” come…

February 2, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Bureau Invites Chilly Londoners to South Florida During rush hour events at three London locations, a team of “Hello Sunny” mascots gave out sunglasses and other freebies to passers-by. Ames Convention and Visitors Bureau Awards $80,000 for Community Events “It is an opportunity for the hospitality industry to invest back into the community…” New Visitors Center Opens at Hartsfield-Jackson (International Airport) “It gives us an opportunity to…

January 26, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

January 26, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Results Are In: Great Email Marketing Trends Of 2015 Here are some of the greatest email marketing trends that have shown a lot of success over this year. 6 Hot Email Marketing Trends to Watch in 2016 It looks like 2016 will…

January 25, 2016
2 min read

A month into 2016 and we’re still getting projections as to the top trends in social media for businesses to optimize. Here’s two of those articles plus tips on using Periscope and Snapchat. Out favorite this week is article #5 – 10 questions to ask before you ever utilize those trends, Periscope or Snapchat. 5 social media trends to watch in 2016 We spoke with industry thought leaders about the shifts and changes 2016 might have in store for social media and those trying to leverage it for business. Virtual Reality Takes Off and 4 Other Social Media Trends in…

January 19, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? A Beginning of Year Audit Checklist for Your Email Marketing Program To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. 5 Must-Haves to Revamp Your 2016 Email Strategy…

« Previous
1
…
74
75
76
77
78
79
Next »

Tourism Best Practices – Week of February 8

Email Marketing: 41 Tips, Trends, Hacks and Must-Haves

Tourism Best Practices – Week of February 1

Top Customer Service Reads For the Week of January 25, 2016

Email Marketing: Trends, Tips, Templates and the Basics

Email Marketing: 5 Reads to Maximize the Marketing Strategy