A month into 2016 and we’re still getting projections as to the top trends in social media for businesses to optimize. Here’s two of those articles plus tips on using Periscope and Snapchat. Out favorite this week is article #5 – 10 questions to ask before you ever utilize those trends, Periscope or Snapchat.

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5 social media trends to watch in 2016

We spoke with industry thought leaders about the shifts and changes 2016 might have in store for social media and those trying to leverage it for business.

Virtual Reality Takes Off and 4 Other Social Media Trends in 2016

What does 2016 hold for social media users? Expect to see new technologies fundamentally change how we interact with social media, opening up new options like shopping and enabling us to share ever-more vivid, real-time experiences.

Best Practices For Using Periscope

When you start holding your own broadcasts, you’ll want to fully understand the features available to you and the features that others can utilize when they join your broadcast.

6 Easy Ways Your Business Can Get Snapchat Followers

I’ll provide some easy, actionable tips to promote your Snapchat account and grow a following.

10 Questions to Help Define Your Social Media Strategy

To help define your strategy and execute a social media plan, we’ve put together the following 10 questions that you should ask yourself so that you can dive in, rather than abandon ship.

4 Time-Saving Social Media Tips You Should Start Using

There are plenty of ways you can save time on your social media effort. All it takes is a little creativity, a little organization and some great social media tools. So, let’s take a look.

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.