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Social Media – Best Reads Week of March 11

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The hot topic is Facebook with the proclamation that it’s the “beginning of the end” for the social media outlet. Mark Zuckerberg blogging about the company’s newly stated direction and here’s Recode’s take on the comments. NBC reporting Mark Zuckerberg to Shift Facebook Toward a ‘Privacy-focused’ Platform So what’s the future? TikTok. It’s Rewriting the World John Herrman in the NY Times shares what the video app is all about. As far as social media marketing tips… Eight… 

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Tourism Best Practices – Week of March 11

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Find your unique story and promote it! That’s why the Braxton County CVB (WV) is getting behind “UFO Tourism.” CVB opens the Flatwoods Monster Museum. In other campaigns, Belfast Launches Dedicated Business Tourism Campaign Croatia Launches 2019 Preseason Marketing Campaign Akron (OH) Pitches Double Play Akron Campaign Tourism WA Outlines Key Activity… 

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Email Marketing – Best Reads Week of March 4

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts to Improve Your Email Marketing While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success. Here are 13 dos and don’ts for your email newsletters. Don’t #14 – don’t call it a “newsletter.” 7 Principles of Highly Successful Email Marketing 7 principles that will help you make the most of the next email campaign you’ll be working on. 8 Email Design Trends to Guide Your 2019… 

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Social Media – Best Reads Week of March 4

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Here’s What You Need to Know About the Google+ Shut Down What does the Google+ shutdown mean for users like you? How will it affect social media marketers and businesses? But most importantly, what do you need to do to prepare for the shutdown? Let’s take a look. 7 Biggest Challenges of Social Media Management (#SMTLive Recap) 65+ social media managers around the world to talk about what it is like managing a brand’s social media presence —… 

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Tourism Best Practices – Week of March 4

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Destination marketing campaigns… Visit Belfast Launches New Marketing Campaign Focused on Britain and international markets, the digital-led campaign is the largest dedicated business tourism marketing initiative ever undertaken by the city. Treasure Coast Counties Team Up for New Marketing Campaign Martin, St. Lucie and Indian River counties have joined forces to launch… 

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Email Marketing Plan For A Year

  • 5 min read

36+ Content Ideas We all know email should be a part of our marketing plan. Very low investment. High ROI – $44 to $1. Better reach than social media. But it’s the “what to say“ that holds us back. We were asked to write an email marketing plan for RV parks. It wound up being the second most read blog this past year. But lest anyone believe those content ideas are strictly for RV Parks, we have prepared an email marketing plan for any industry. Here’s content ideas for each month for you to use to stay in touch with… 

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Email Marketing – Best Reads Week of February 25

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts For Email Marketing When strategizing for an upcoming email marketing campaign, there are a few things you need to keep in mind. These key concepts can make or break a campaign, so planning to attack them strategically is a crucial part of your success. The 3 Best Copywriting Formulas for Email Marketing Take a look at three tried-and-true copywriting formulas that are optimal for email marketing, in the article above. You can also… 

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Social Media – Best Reads Week of February 25

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Before we get to the how-to and tips to improve, 23 Amazing Statistics on Internet and Social Media in 2019 Learn about our similarities and differences, and see how we engage with the ever expanding, ever more dynamic world wide web. 7 Ways to Generate More Social Media Traffic in 2019 Above are seven best tips for getting more social engagement and social traffic in 2019. How to Create Successful Social Media Posts? Discover the ten steps to writing successful… 

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Tourism Best Practices – Week of February 25

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Destination marketing campaigns… Little Rock (AR) CVB Brands a Streetcar in Free-ride Promotion Visit Faroe Islands’ Encourages a Tourist-Free Weekend Visit Faroe Islands’ tourism push goes viral, but that shouldn’t detract from the underlying sentiment. The tiny destination is trying to stave off the pitfalls of overtourism even as it promotes itself… 

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