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Social Media – 5 Best Reads Week of March 13

March 13, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. But first, How Not To Use Social Media If you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned. The article above has four social media practices you should avoid. Instead of just posting on the fly, you must have a strategy. Here’s one’s Thoughts on Crafting a Social Media Strategy Inquirer.net consulted with JV Rufino,…

March 13, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s 18 tips to improving…

March 9, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? A new study says Email Marketing To Grow In 2017 Seventy-four percent of respondents planned to spend more time on their email marketing programs in 2017, while an even larger 87% of respondents planned to invest more money in their email budget. Shouldn’t you? Another report says Email, Mobile Key…

March 7, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If the lost revenue doesn’t get your attention, remember Customer Service…

March 2, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days. Otherwise, here’s 9 good reads that will help you with your campaigns. (We don’t call them “blasts” any longer.) How to Improve Your Email Marketing…

March 1, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But you wonder if all this social media is a waste of time. Perhaps. Pia Silva suggests Social Media Is A Waste Of Time For Businesses. It’s not. Just have to do it right or admit you need help and have someone do it for you. (Hint, we do that.) Her four tips and others ahead. First, here’s Why Small Businesses Need Social Media. It is really so much more than just sharing promotional offers…

February 28, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If the lost revenue doesn’t get your attention, remember Customer Service…

February 22, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) If you’re just getting started, here’s An Ultimate Guide to Email Marketing for Beginners In this blog (the author) describes some effective email marketing tips which will prove helpful for beginners. 8 Tips for Creating Marketing Emails Your Customers Can’t Help but Click It’s essential for marketers to ensure high…

February 21, 2017
2 min read

You’re a small business. You’ve started your social media accounts but wonder how should a small business with limited resources should realistically approach social media marketing. Here’s 7 Ways a Small Business Can Use Social Media Resources Wisely As a small business owner, you have less room for error with your social media marketing. You probably don’t have the luxury of hiring a new team to create a social media effort. The above article has some ways to minimize the risk during this transition. But, here’s 9 Reasons Your Social Media Efforts May Be Stuck If your business is active online, but…

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