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Email Marketing – Best Reads Week of January 29

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Make The Commitment to Email Marketing in 2018 I recommend shifting resources from organic social to email marketing. The article above has some B2B email marketing best practices to keep in mind. 4 Reasons To Revitalize Your Email Marketing Strategy In 2018, marketers who have overlooked email should consider giving it another look. The article above has 4 reasons why. Kill Your Slow Season with Targeted Email Marketing Tips for a successful email campaign so your business can keep customer… 

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Customer Service – Best Reads Week of January 29

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Importance Of Customer Service In A Business Customer service is the way a business is able to serve a customer, which indirectly reflects your brands values. No Service, No Smile, No Future: The Lost Value of Basic Customer Service The customer is everything. What you sell pays for it all: your rent, your salaries, your meals, your children’s school fees. Do We Understand Customer Service? Bad customer service will make you lose more clients instead of gaining… 

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Email Marketing – Best Reads Week of January 22

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Got A Few Minutes? Do A 5-Point Email Audit Columnist Ryan Phelan walks you through a five-point email audit to help you understand what’s working and what needs to change. 6 Ecommerce Email Marketing Best Practices For Growth LOOOOONG read but it provides some best practices which are most important for your bottom line. Ways To Optimise Your Email Marketing Campaign in 2018 Some of the best techniques to optimisation, drawing in as many eyeballs and garnering the most… 

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Facebook News Feed Changes – What It Means and 10 Directions To Take

  • 4 min read

So Facebook is changing – again. There were 15 significant changes last year so a change should not be a surprise. This one however IS significant to business pages! Facebook is changing the algorithm to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. That’s your page. Your Business page. These updates will result in fewer public posts from pages landing in users news feeds. Expect your organic reach of your Facebook page to drop (even more.) What prompted this? Social Media Examiner Founder Mike Stelzner speculated in Boss Magazine: “(Mark) Zuckerberg wants people to feel good about… 

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Customer Service – Best Reads Week of January 22

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: We start with arguably the biggest news in customer service this week – Amazon Go’s cashier-less grocery. What does it mean for customer service? Craig Johnson with good insights. Solid Customer Service Should Appear Effortless, Exceptional The objective is clear: Deliver service to your customers with vigor and intent with the objective of making the experience so exceptional that your competition pales in comparison. How Customer Service Can Turn Angry Customers into Loyal Ones Harvard researchers found… 

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Customer Service – Best Reads Week of January 15

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: The Importance of Customer Service Business is business, but to truly be successful, the key is how many customers you can get and more importantly keep, with the lowest cost of doing business. Customer satisfaction is the easiest way to acquire repeat business. Is ‘Wow’ Customer Service Worth The Effort And Expense? Micah Solomon asks does creating wow customer service moments really benefit a business? Or is it more a feel-good waste of time? The New Skills… 

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Email Marketing – Best Reads Week of January 8

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 7 Things to Start, Stop, and Keep Doing With Email Marketing in 2018 Are you happy with the ROI that your email marketing generates or is it time to make some adjustments? Here are 7 things you should start, stop, and keep doing this year to ensure your email marketing makes a splash. The Top 6 Features of Great Email in 2018 Overall 2018 is going to be highly competitive very tech-focused year for email marketeers. Sending people really… 

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Customer Service – Best Reads Week of January 8

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Five Customer Service Must-Do’s For 2018 A business must keep up with the times. If they don’t, they will be disrupted and find themselves either playing catch up or worse, shutting down altogether. With that in mind, Shep Hyken shares five customer service tips every business must do to stay competitive in 2018. Retain More Customers with Effective Customer Service If 65 percent of consumers only need one bad experience to stop buying from you, then it’s… 

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Email Marketing – Best Reads Week of January 1

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Crash Course in Email Marketing Constant Contact states that email marketing converts more customers than social media and search combined. Here is a crash course to help your business get started with email marketing. 5 Beginner Mistakes To Avoid In Email Marketing When we start email marketing, we tend to make several mistakes that can be harmful to your first campaigns. Here are 5 of them among the most widespread and how to avoid them. 12 Ways To Improve… 

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