Top Marketing Reads of 2020
What were your peers reading in 2020? We count down the Top-10 Most-Read Marketing Blog Posts of 2020.
2020 A Good Year For Small Business
While I’m not ready to declare it the greatest year ever, if we indeed think about it, 2020 was a good year for small business.
Most Valuable Marketing Channels
What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.
9 Marketing Strategies For a Comeback in 2021
If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.
Google Ads (Part 2) Tips to Creating Effective Search Ads
People are searching all the time and when they start searching for a business or organization like yours, you want to show up to increase their chances of them doing business with you. You especially want to make sure your business shows up at the top to increase their chances of seeing and doing business with you. That’s where Google Ads come in. They’re important to an online strategy to help you drive traffic and business. Marketing Charts reports Paid Search is second in media planned to be used. (Social Media and Display tied for tops.) We’ve shared what Google…
Google Ads (Part 1) – What They Are and How They Work
Google Ads (Part 1) – What They Are and How They Work Have you searched for anything online in the past week? Of course you have. People are searching all of the time and when they start searching for a business or organization like yours, you want to show up to increase their chances of them doing business with you. You especially want to make sure your business shows up at the top to increase their chances of seeing and doing business with you. That’s where Google Ads come in and they’re important to an online strategy to help you…
10 Tips To Set Up A LinkedIn Professional Profile
With more than 575 million users – 40% of which are on the platform daily – LinkedIn can be a valuable tool to help you build your brand, rank your name on Google, demonstrate your knowledge, credibility, and leadership expertise, gain social proof for your skills and talents, and most of all, network, network, network. Here’s 10 tips to set up a LinkedIn professional profile.
9 (More) Ways to Grow Your Email List and Grow Your Business
When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why I have put together a collection of list growth ideas! Four other times we shared tips to grow your email list. 12 the first time. 6 the second time. 12 the third time. And 8 the last time. We’ve gathered 9 more tactics to grow your email list. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it…
Perspective and the Success (or Failure) of Your Business
“Can we chat about Facebook?” A local restaurant owner asked me to talk Facebook and marketing in general. Of course I would! I travel all over speaking about social media. Here’s the opportunity to chat about it here at home with a friend. Besides, he serves one of my favorite sandwiches. This was an opportunity to grab a favorite meal and help a local restaurant recoup some lost earnings. I found myself listening more that sharing. He was so refreshing and positive. I found I had a second appetite that I couldn’t sate! Of course being closed for nearly 8…