Small Business - Back To You Marketing

Email Marketing – Best Reads Week of February 29

March 2, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 5 articles / 25 tips to help with your email marketing: 7 Ways to Integrate Social Media and Email Marketing Based on my experience providing e-mail and social media marketing solutions to destinations and businesses, here are 7 ways the two…

March 2, 2016
4 min read

Social media has seen a meteoric rise in use. Marketing professionals have noticed and have shifted focus to the outlets – and they should – the numbers are staggering. (1) But don’t forget about email. Email marketing is consistently ranked as the best channel in terms of return on investment. For every $1 spent, email marketing generates $38 in ROI. (2) 68% of companies rate the channel as ‘good’ or ‘excellent’. (3) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (4) How would one go about blending these two powerful marketing approaches? How might one take…

February 29, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

February 24, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? On what should you be focused? Subject line, welcome emails and cursing. How to Write a Killer Email Subject Line Here are some tips to write killer email subject lines that will get your newsletters and emails the attention they deserve. 7…

February 23, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? First two reads this week provide basic elements or steps to creating a social media strategy. One strategy is getting your employees more active on social media. Daniel Kushner provides 8 tips on doing just that below. 4 Basic Elements Of Successful Social Media Strategies It’s a scary time, with new “grams” and “chats” popping up every month. There are no constants, and change is going to come more rapidly than ever in the coming years. But where does one start? Which platforms…

February 19, 2016
2 min read

February 18, 2016
2 min read

One of the questions frequently asked in seminars we conduct is “how often should I email?” While we suggest at least once per month, research indicates the magic number is 5.75. The article and more on frequency of email is below: How Many Emails Should You Send A Month? New research released this week by Paytronix Systems suggests that email marketers should only send a handful of emails to subscribers every month. (Of course then there is this opinion… There’s No Magic Number for How Many Emails to Send – And That’s Okay) 5 Steps to Determine How Frequently You…

February 17, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is it paying off? Are you seeing a return on either your time or financial investment or both? We start with three techniques to test and see if you can truly see a financial return. Also included, how to add video to your marketing, how you can be as big as celebrities on social media, and finally, arguably our favorite article this week – 3 reasons your social media should be outsourced. What eHarmony Can Teach You About Testing Social Media to Prove ROI We’ll share three techniques…

February 12, 2016
3 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. Previously, we shared tips to grow your email list. We’ve gathered 6 more tactics to add to those 12 list growth ideas! These six utilize collateral your business already utilize. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes. Now to the…

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Email Marketing – Best Reads Week of February 29

Top Customer Service Reads for the week of February 29

Email Marketing – Subject Lines, Writing Emails in 15 Minutes and Cursing

Top Customer Service Reads for the Week of February 15

Email Marketing: How Often to Email and 12 Best Practices

6 Tips to Grow Your Email List and Grow Your Business