Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? On what should you be focused? Subject line, welcome emails and cursing.

How to Write a Killer Email Subject Line

Here are some tips to write killer email subject lines that will get your newsletters and emails the attention they deserve.

7 Tips to Increase Welcome Email Marketing Engagement and Effectiveness

Let’s dig deeper into the anatomy of the automated welcome email and see what we can learn to achieve the best results.

Swear Words Boost Email Open Rates by 28%

An email provider has found that your email marketing campaigns could benefit from a 28.6% higher open rate if you include a naughty word in the title.

How to Write Your Email in 15 Minutes or Less

When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off. But what if you could sit down and write your email in 15 minutes or less?

3 Email-marketing Fundamentals, for Success

4 Reasons Why Email Marketing is Still Top in 2016

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