You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? First two reads this week provide basic elements or steps to creating a social media strategy. One strategy is getting your employees more active on social media. Daniel Kushner provides 8 tips on doing just that below.

Social Media Pin

4 Basic Elements Of Successful Social Media Strategies

It’s a scary time, with new “grams” and “chats” popping up every month. There are no constants, and change is going to come more rapidly than ever in the coming years. But where does one start? Which platforms should you use? Here are some insights I’ve picked up as I attempt to figure out the best way to leverage the digitalized world we’re in.

How to Create a Sensible Social Media Strategy for Your Business [Infographic]

Many businesses find social media overwhelming – there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals. Here are a few steps you can take to focus your energy.

8 Tips to Get Your Employees Active on Social Media

How do marketing teams get the rest of the employees to become impassioned marketers themselves? A good way to start is by getting them active on your social media outlets. Here are 10 tips for getting your employees set up and ready for powerful brand advocacy through social media.

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.